HOOKS FOR STORIES & CONTENT Journalists receive hundreds of emails every day pitching stories. Literally hundreds. And every single person sending every single last one of those emails thinks that theirs is a good story. About 90% of them are wrong…
Month: October 2019
TOP TIPS FOR CHANGEMAKERS #2
WHAT MEDIA WANT I see a lot of experts on social media, at conferences and writing books about PR and how to generate media coverage. And nearly every single one of them* makes it so much more complicated than it really is. Generating media…
TOP TIPS FOR CHANGEMAKERS #1
NAILING YOUR PURPOSE At Actually, we believe that there are three things you need in order to actually change the world: the right mindset; the right mindset; the right skills and the right support. Actually exists to support you in all three of these areas and in this new…
SNIPPETS OF INSPIRATION
In this ad hoc series of blogs, I offer some thoughts on the people, campaigns and sometimes poems that inspire me. This week – in honour of the International Day of the Girl Child coming up on Friday (11th October) – I’d like to share with you three campaigns or...
FIVE LESSONS FROM KERN PRISON
Last week I learnt a new acronym: LWoP. Life Without Parole. That’s the sentence that 32 year old Mike* has been serving since he was 15. Mike is incarcerated at Kern maximum security prison in California and I had the privilege of meeting him there whilst…
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