Mastery
ACTUALLY® MARKETING MASTERY
Our 6 MONTH flagship training programme covering everything you need to spread the word, attract the RIGHT clients and grow your business.
ASPIRE TO MASTERY
Mastery isn’t for everyone.
Most people are happy with ‘OK’.
But not you.
You have dreams to fulfil, impact to deliver and change to create. You want to ACTUALLY® make a difference…
And you’ve done the basics. But you know that there is more to do if you’re going to deliver on those business dreams and enhance your impact.
You aspire to marketing MASTERY!
So what does it take to achieve Mastery?
Well, firstly, you’re going to need a clear marketing strategy or PATHWAY.
This will help you to avoid the ‘scattergun’ approach to marketing – incessantly posting on LinkedIn, firing off emails, dancing on TikTok and going live on Facebook with no clear idea of why or whether any of it will actually work.
Secondly, you need an overarching marketing PLAN so that instead of running to stand still and feeling frazzled you have a clear, step by step guide to what needs to be done and when.
Goodbye “overwhelmed”. Hello “in control”!
And finally, you need PRACTICAL SKILLS training that enhances your natural strengths and plays to your marketing superpowers so that you can promote your business in ways that feel comfortable, natural and authentic to YOU.
Actually® Marketing Mastery covers all this and more.
Over the course of six months – you’ll develop a clear strategy; you’ll identify YOUR natural strengths as a communicator and develop the approach and the skills that will work for YOU.
And you’ll walk away with an actionable plan that feels comfortable and do-able.
Sound good? Then this programme was designed for you!
“This has exceeded my expectations. The level of input from you…is incredible. That’s the secret sauce for me as it will keep me feeling accountable.”
Laura Coleman, Be.Modern Meditation
WHAT YOU’LL LEARN
The ACTUALLY® Marketing Mastery programme has been carefully designed to blend strategy and tactics. The programme is delivered via fortnightly LIVE training; fornightly workshops / Q&A plus our unique half day implementation sessions.
By the end of the course, you will have:
A clear strategy or ‘PATHWAY’ in place to guide your decision making so that you can focus on growing your business and stop wasting time on marketing & communications that will not work
A deep understanding of your marketing superpowers – your core, natural strengths that will enable you to communicate with ease and comfort in a way that resonates with your ideal clients
A marketing approach that feels authentic and allows you to reach the people you need to reach
The skills to make the most of your natural strengths and deliver that approach – from PR to podcast guesting, social content to public speaking, networking to advertising.
Learnt how to plan for your business and your marketing – so you know where you’re going, what you’re doing and how…every step of the way.
And much, much more. In short, you’ll have mastery of everything you need to create GREAT marketing that will grow your business and your impact!
“Thank you so much for your time, energy, expertise and enthusiasm…I have sat through several sessions on PR over the years, and that was far and away the most useful, helpful and informative session I’ve been to. I was really inspired by both the clarity of content and your generosity of spirit.“
Sue Revell
THE PROGRAMME
**Please note, we adjust and adapt Mastery to the needs of the participants so this list of topics is indicative. We will cover FOUNDATIONS REVIEW, PATHWAY (STRATEGY) and PLANNING and a selection of PRACTICAL SKILLS.
MARKETING FOUNDATIONS (REVIEW)
You can’t develop Mastery if your foundations aren’t in place. In the early weeks of the programme, we will be reviewing your marketing building blocks to make sure that you are ready for Mastery!
MARKETING PATHWAY (AKA STRATEGY)
Develop a clear marketing strategy to guide your work and your decision-making – no more ‘spray and pray’ just targeted, effective marketing.
MARKETING PLAN
Know where you’re going and exactly how you’re going to get there. Learn how to put together a clear plan for your business and your marketing so that you make this next year – your best year ever AND get a massive discount on our two day planning retreat.
LEAD MAGNETS**
How to create the perfect lead magnet to grow your email list with perfect clients who WANT to work with you!
PODCAST GUESTING**
Learn how to identify the right podcasts for YOU to reach your people, how to secure guest slots and how to SHINE as a guest.
NETWORKING EVENTS**
Learn how to make the most of every networking event and opportunity in this highly interactive module.
LAUNCHING**
In this module, we’ll help you to master the art of launching – an activity that causes stress and terror in equal measure! Let us take the fear out of it and show you how to launch your products or services.
PARTNERSHIPS**
Partnerships aren’t as simple as ‘show up and work together’ – in this module we’ll cover the essentials of great partnership and how to make your collaborations work.
PR – GOOD STORIES**
Learn what makes a good story for media and how to craft the kinds of stories that journalists will love AND that will build your credibility and your business.
PITCHING PR STORIES**
There’s no point in having great stories if you don’t know how to pitch them to the media – and this is the bit most people are scared of! We’ll take you through the perfect pitch process with insider tips from PR experts and journalists.
ONLINE PRESENCE & SOCIAL CONTENT**
Learn how to create a consistent and compelling online presence. In this module, we also cover understanding the algorithm and crafting sparkling content to inspire and engage.
ADVERTISING**
Focussed on Facebook but with a look at other platforms, learn how to put together great copy and targeted ads that will reach your ideal clients.
WEBINARS & MASTERCLASSES**
In this module you’ll learn how to structure great training, webinars and masterclasses to sell.
SPEAKING / PRESENTING**
Learning how to find your voice as a speaker or presenter with top tips on how to alleviate nerves and make sure your audience HEARS you!
“For anyone thinking about doing this, don’t hesitate, go for it …you will not be disappointed…a truly awesome programme that will deliver many many insights!”
Morag Young
NEXT COHORT
BONUSES
Radical generosity is one of the guiding principles of the Actually® business and brand. Nowhere is this more evident than in the bonuses we offer to participants in each of our programmes.
In 2022, the Mastery course participants received bonuses worth thousands of pounds including
– a Storytelling Workshop with Actually® Partner, Kate Wolf of Spirited Business
– a Quiz Creation workshop with Actually® Partner Steve Auchettl of SMA Digital
– a podcasting Masterclass with Anna Parker-Naples
– a sales Masterclass with Actually® Partner Catherine Watkin
– an Inner Critic to Inner Champion course with Actually® Partner, Harriet Waley-Cohen
– monthly group coaching & accountability delivered by Actually® Partner, Sharon Strickland-Clark
And a half day VIP Mastermind group with Actually® Founder, Sara Price
Bonuses for next year are likely to be just as generous!
REGISTER YOUR INTEREST
£2,500 +VAT*
*Instalment option: pay a deposit of £450 (+VAT) and five instalments of £400 (+VAT).
“Honestly, this course is just incredible. It has helped me to re-evaluate my business ideas before I have wasted time on them, and re-shape them into something that will actually work. Thank you!“
SARAH RYAN
BUT IS IT RIGHT FOR ME?
I believe that the Actually® Marketing Mastery Programme is one of the best courses of its type on the market. BUT it isn’t right for everyone.
Integrity is important to me, I don’t believe in selling programmes to people who won’t get the maximum benefit from them.
In order to get the most from this course, you need to have some solid foundations in place.
We will be reviewing your marketing foundations – the core building blocks – at the beginning of the programme but we won’t be covering this work in detail.
So you will need to have a degree of clarity on your purpose, principles, people, products, pricing and positioning before you begin the course.
To help you to decide if Mastery is right for you, I’ve put together this questionnaire. It will take about five minutes to complete.
And if you have any specific questions or would like to chat this through, please email the office to discuss your needs. Email: talk@actually.world
My commitment to you – if we do have a call – is that I will not try and sell you something I don’t believe is right for you. And if I can’t help you, I will recommend someone who can. Does that seem fair enough?
“The value you put into this programme is staggering. I learn so much from every module and the time you must spend in each one is such a gift.”
Lisa Wynn, legacy creation coach
THE ACTUALLY® DIFFERENCE
This is our flagship programme, based on decades of experience in communications, marketing, campaigning and PR. It was developed and tested over 3 years and is constantly updated to ensure that this is the BEST marketing & communications training for purpose-led entrepreneurs and changemakers on the market today.
This course is delivered over 6 months allowing you plenty of time to implement what you’re learning and check back in with your trainer to get feedback on your questions and assignments between lessons.
The entire course is delivered LIVE. And the content is created, adapted and refined for each group to make sure that you are getting exactly what YOU need.
No other programme on the market right now offers the same level of LIVE personal input, expert insight and detailed, tailored advice to help you to get ready to speak up and spread the word!
Actually® Marketing Mastery is not for everyone. If you’ve not completed our Marketing Foundations programme, we recommend completing the self-assessment questionnaire to ascertain if this is the right programme for you.
“If I look a bit blank it’s actually a compliment. If I find the training too easy or boring I talk a lot, but when I go quiet and frown it’s because I’m processing lots of fabulous new information and ideas – which is what I really want. I am really loving this course. I thought it would be useful but it is already considerably exceeding my expectations!!!”
Aime Armstrong, Ninja HR
aBOUT YOUR TRAINER
My name is Sara Price. I am a business leader, an entrepreneur, a coach, a mentor and a trainer.
I have spent over 25 years in communications, campaigning and PR – helping some of the biggest brands in the world from Kellogg’s to Avon. I’ve advised charities and campaigning groups as diverse as SheDecides and UNICEF. And once upon a time my team and I also raised $1 million for a start-up space mission in just 25 days with a budget of $0!
And after two and half decades in communications, here’s what I know for sure: the power of words can be yours. There’s no mystery or magic to it. Great marketing is just a set of skills and they can be learnt.
I would like to teach you.
Why? Because I believe in the power of purpose. I believe in hope and optimism. I believe that words are the most powerful weapons we have in our armoury and we can use them to make a difference.
I believe that each of you, stepping up, speaking up and achieving your business dreams: that’s what will create the change we need to see in the world.
And helping to make that to happen is my purpose in the world.
So let me help you to communicate your vision to the world. Let me help you to use the power of words to grow your business. Let me help you to have a bigger impact. And let’s fulfil our purposes together.
Let’s ACTUALLY® make a difference & change the world!
THE PROGRAMME
WHAT’S INCLUDED
LIVE fortnightly training delivered by our Founder, Sara, or invited experts via Zoom.
LIVE fortnightly workshops & Q&A with Sara.
Four facilitated ‘implementation’ sessions during the course to help you stay on track
Daily access to detailed 121 feedback and input via the Actually Training Facebook group.
A half day follow up session – 3-6 weeks after the course ends to answer any outstanding questions; review work and feedback on remaining assignments.
A 25% discount on our two-day planning in-person planning retreat to get your business and your communications sorted for the year ahead!**
Two 121 clarity calls with our Founder, Sara Price, to discuss your marketing pathway and plan.
A facilitated networking session with other members of the cohort and a free ticket to an in-person networking event with the wider Actually community.
Lifetime access to all recorded webinars, worksheets and other resources via the Actually membership site.
Lifetime membership of the Actually® Training group.
YOUR INVESTMENT
£2,500 +VAT*
*An instalment plan is available.
**We will provide you with a discount code to book your place on the planning retreat once you have booked and confirmed your place on Actually Marketing Mastery. Please note that this discount cannot be used in conjunction with any other discounts or offers and that you cannot use the discount code if you drop out of the Mastery programme.
NEXT COHORT
DON’T MISS OUT
We start the next cohort of Actually Marketing Mastery on 31st May 2023
This 6 month LIVE programme is delivered online by Actually® Founder, Sara Price – although (Covid permitting) there will be some live meet-ups during the course too!
We strictly limited the numbers accepted into each live cohort so that you get plenty of 121 time and attention.
Content is adapted and updated to meet your specific needs.
You’ll also have plenty of opportunities to ask questions, share work and receive direct feedback.
Please note, Actually® Marketing Mastery is not for everyone. Preference is given to those people who have completed Actually® Marketing Foundations. In the event that you have not completed this course, you should complete the self-assessment questionnaire.
NEXT COHORT STARTS:
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“Oh wow!! Thank you soooo much Sara….already your feedback means a lot to me !! I feel seen, understood and supported. It really inspires and motivates me. This is so precious.”
Natalie baron, unique pathways
FREQUENTLY ASKED QUESTIONS
Is Actually Marketing Mastery right for me?
Actually Marketing Mastery is aimed at those purpose-led entrepreneurs, business owners and coaches who have their basic foundations in place and now want to build their strategy, their plan and their skills. If you have completed our Foundations programme – this course is for you.
If you’ve not completed our Foundations programme then we recommend that you complete our self-assessment questionnaire.
We want to be 100% sure that you will get the maximum benefit from Mastery, so if you have not done our Foundations programme, we recommend that you have a call with our Founder, Sara Price once we open the doors. Check back here nearer the time for a link to book a call.
Or email the office via talk@actually.world if you have any questions.
What happens is I register my interest?
If you register interest in the Actually Marketing Mastery programme before it officially opens – you will be contacted ahead of the official launch. If you’ve completed our Foundations programme, you will be given priority booking status for Mastery. If not, we will give you priority for an early application call with our Founder, Sara Price.
Please note that registering interest does not GUARANTEE you a place on the programme nor does it commit you to booking a place.
How long is the programme?
What if I can't make one of the live training sessions?
What time will the live training sessions be?
The live training will be fortnightly. At the moment, our intention is for the live training sessions to be on a Wednesday morning. We are just finalising the diary for 2023 but as soon as that’s been sorted out, we will be updating this answer so do check back in.
What time will the live Q&A sessions be?
The live Q&A will be fornightly. At the moment, our intention is for these Q&A sessions to be on a Wednesday lunchtime but we are just finalising the diary right now and will be updating this FAQ as soon as the dates are all sorted for 2023.
When will the implementation, planning and catch up sessions be held?
How much does the programme cost and is there an instalment plan?
The standard cost of the programme is £2,500 (+VAT). This can be paid in full or in instalments. Please note that the instalment plan may vary from time to time – please review the plan available for you on the checkout page at the time of booking.
What if I want to cancel my place on the programme?
Should you need to cancel your place in the programme, please review our full terms and conditions for our cancellation policy.
When is the planning retreat and how much does it cost?
The all-inclusive annual Actually Planning Retreat takes place in November each year. In 2022 the standard cost of the retreat – which includes accommodation and all food – was £1,200 (+VAT). For more information and the current pricing please talk@actually.world
What’s your guarantee scheme?
We want you to be happy with your purchase and the training you are receiving. So, if you cancel your participation in the programme within the first month, we will be happy to provide you with a full refund of any fees paid (minus an admin fee of not less than 5% of fees paid) provided that you are able to demonstrate full participation in the programme. This means that as a minimum, you will have attended all live sessions (or watched on replay) and submitted all relevant assignments.
Any other questions, please just email talk@actually.world and we’ll get right back to you.
What are the Terms and Conditions?
Please click here to access the full Terms & Conditions applicable to the Actually Marketing Mastery course.
Please note in particular:
Participant numbers are strictly capped. Please do not share links with others or invite friends / colleagues to watch with you.
We understand that ‘life happens’ and that something may come up that would preclude you from taking part in the programme. If that happens, please email us straight away by emailing talk@actually.world
If you cancel your place more than 15 days prior to the commencement of the course we will refund fees paid (minus an admin fee of no less than 5% of fees paid).
After that point, no refunds will be offered except under the terms of our ‘Guarantee Scheme’ (other than for reasons of your ill health as evidenced by a valid doctor’s note) and the remaining instalments will remain payable.
All course content and materials are copyright to Actually and many are also trademarked.
You may not at any time copy, reproduce, publish in any form, share, sell, dispose of or otherwise make available to a third party in any way any of the Materials.
“OMG…Totally mind blowing!”
SHONA EASTON, EASTON DESIGNS
THE FIRST STEP TO MASTERY?
The first step to marketing mastery is to uncover your Marketing Superpower®.
Understanding your natural strengths and building your approach around these strengths is key to delivering effective, authentic marketing that feels comfortable for you AND reaches your audience.