WHAT ARE YOUR CLOTHES SAYING ABOUT YOU? What fascinates me – is how our behaviour changes according to what we are wearing…
TopTips
GUEST BLOG: TOXIC PERFECTIONISM
THE TRAP OF PERFECTIONISM Have you ever wondered what it would be like to be perfect, to have the perfect life? Or is it actually making us sick?
FIVE TIPS & TRENDS FOR 2021
HOW DO YOU FEEL WHEN YOU THINK ABOUT 2021?
Nervous? Worried about economic chaos? Concerned about the level of uncertainty?
FIVE LESSONS ON BIAS IN COMMS
IT’S NOT ABOUT ME I knew that there would come a time when the news cycle would move on and I decided THAT would be the time for me to do more…
FIVE LESSONS FROM THE GREAT BRITISH BAKE OFF
*SPOILER ALERT* This week a 20 year old accountancy student became the youngest ever winner of the Great British Bake Off. I thought that this young man, was a gifted baker but unlikely to win…
FIVE LESSONS ABOUT INTENTIONS
FIVE LESSONS ABOUT ACHIEVING YOUR INTENTIONS Over the past two weeks, since lockdown 2.0 began in the UK, I’ve been doing daily Lockdown Reset Lives in the Actually Facebook Group with the purpose of…
TOP TIPS FOR CHANGEMAKERS #19
COPING WITH CHANGE As a community of people who want to grow purpose-led businesses that make money and make a difference. So how do we cope with the kind of change we are experiencing now?
FIVE BIRTHDAY LESSONS
CELEBRATE If you’ve been on Mars this week you may not have noticed that it’s my birthday! As the years whizz past I sometimes wonder about the alleged link between age and wisdom.
FIVE LESSONS ABOUT COLLABORATION
COLLABORATION About halfway through lockdown I had a startling realisation: I don’t like working alone.
I like to think that I am the very model of an independent, female entrepreneur. Self-sufficient and self-reliant. But there I was, sat at my desk in my little studio office…
GUEST BLOG: TIPS FROM AN ACTUAL COPYWRITER
After Googling the words ‘COPYWRITING TIPS’ I was rather shocked to be hit with a seemingly infinite expanse of results (6,789,338 to be exact). But I was even more shocked at the quality of them. A lot of the articles were actually badly written…
TOP TIPS FOR CHANGEMAKERS #18
GRATITUDE Those of you that know me or have been following Actually for a while will know that I believe in the possibility of change and that we – as business owners, entrepreneurs, coaches and consultants, can make a difference and create the change that our world needs…
TOP TIPS FOR CHANGEMAKERS #17
FIVE LESSONS ABOUT LAUNCHING You may have noticed that I have been launching over the past few weeks. At the time of writing, the doors are open to Actually’s flagship training programme: How to Actually Spread the Word…
TOP TIPS FOR CHANGEMAKERS #16
THE PERILS OF JARGON Every industry has its own unique language. Some of it is necessary – for example, the technical names for things that to an outsider sound like gobbledegook but make complete sense to everyone in that profession. I am not an engineer, so I...
TOP TIPS FOR CHANGEMAKERS #15
OBJECTIVES, STRATEGY AND TACTICS Can you define strategy? No? Well don’t worry, you’re not alone. Based on my very scientific poll and some extremely rigorous research*, I estimate that approximately 90% of entrepreneurs can’t define…
TOP TIPS FOR CHANGEMAKERS #14
THE COMMUNICATIONS EDITION At Actually we believe that there are three things that you need to grow your business and your impact as a purpose-led entrepreneur: the right communications, the right mindset and the right support. In this blog…
TOP TIPS FOR CHANGEMAKERS #13
THE SUPPORT EDITION At Actually we believe that there are three things that you need to grow your business and your impact as a purpose-led entrepreneur: the right communications, the right mindset and the right support. In this blog, I share five lessons about support…
TOP TIPS FOR CHANGEMAKERS #12
THE MINDSET EDITION At Actually we believe that there are three things that you need to grow your business and your impact as a purpose-led entrepreneur: the right communications, the right mindset and the right support. In this blog, we explore the five most common…
TOP TIPS FOR CHANGEMAKERS #11
WHY YOU SHOULD BE THINKING ABOUT PR Now, I love social media as much as the next person. I have spent a lot of time and effort building Facebook Groups and LinkedIn connections and I am often to be found whiling away a few moments (OK…hours…) on…
TOP TIPS FOR CHANGEMAKERS #10
THE FUNDAMENTALS OF GREAT COMMUNICATIONS Last week Actually Associate Julie Minns blogged about the importance of knowing your audience to build trust and loyalty. Knowing and understanding the people you want to communicate with is the first…
TOP TIPS FOR CHANGEMAKERS #9
BUILDING TRUST AND LOYALTY According to Gallup’s ‘Confidence in Business’ tracker, the percentage of people in the UK who say they have confidence in major companies has been gradually declining since the early 1980s, and now stands at around 40%. As someone who has…
TOP TIPS FOR CHANGEMAKERS #8
TACKLING THE INNER CRITIC I remember when I first heard the term ‘inner critic’. The first thing I thought was ‘Oh my god…so it isn’t just me?’ I believe that to create an impact you need three things: the right mindset, the right communications skills…
TOP TIPS FOR CHANGEMAKERS #7
ANNUAL PLANNING It is the end of November as I write this and I recently asked a question about annual planning in the Actually Facebook group. I asked people how ready they were for 2020 on a scale of 1 to 10. With a few notable exceptions, everyone was…
TOP TIPS FOR CHANGEMAKERS #6
MEDIA COVERAGE So many of my clients come to me obsessed with national media coverage. ‘I want to be in The Guardian’ they say. ‘I want to be in the Financial Times’. Don’t get me wrong, national media coverage can be a game-changer – although unless you’re an…
TOP TIPS FOR CHANGEMAKERS #5
FIND YOUR SPARK You need inspiration to create. And you need inspiration in order to inspire others. But when your mind has gone blank; when you’re tired; when you’re stressed; when you feel as though you might never be able to come up with an original…
TOP TIPS FOR CHANGEMAKERS #4
SELF-CARE FOR VISIONARIES Let’s not get hung up on words here. Maybe you don’t consider yourself a visionary. Maybe you feel like a fraud reading this blog because you don’t think of yourself as a changemaker. Here’s the thing, the same rules about self-care apply…
TOP TIPS FOR CHANGEMAKERS #3
HOOKS FOR STORIES & CONTENT Journalists receive hundreds of emails every day pitching stories. Literally hundreds. And every single person sending every single last one of those emails thinks that theirs is a good story. About 90% of them are wrong…
TOP TIPS FOR CHANGEMAKERS #2
WHAT MEDIA WANT I see a lot of experts on social media, at conferences and writing books about PR and how to generate media coverage. And nearly every single one of them* makes it so much more complicated than it really is. Generating media…
TOP TIPS FOR CHANGEMAKERS #1
NAILING YOUR PURPOSE At Actually, we believe that there are three things you need in order to actually change the world: the right mindset; the right mindset; the right skills and the right support. Actually exists to support you in all three of these areas and in this new…
YOU HAVE MARKETING SUPERPOWERS®
You’re not bad at promoting your business, you’re just trying to do it in a way that doesn’t work for you.
Find out what your MARKETING SUPERPOWERS ® are and start communicating with your audience in a way that resonates with them & feels comfortable, authentic and natural for YOU.
Phew! Doesn’t that sounds awesome?
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