YOU HAVE THINGS WORTH SAYING

So why does it feel so hard to say them?

You sit down to write a post, a newsletter, a Substack piece. You have the time. You have the coffee. You have every intention.

And then: nothing.

You type something. Delete it. Type it again. Question your entire business. Close the laptop.

Or perhaps you do write — consistently, dutifully — but the posts are fine without quite landing. They get likes. Occasionally comments. 

But they’re not bringing the right people into your world. They’re not making anyone feel the thing you want them to feel.

Here is what I know after years of working with brilliant business owners on their content.

This is not a writing problem. It is not a discipline problem or a creativity problem.

It is a story problem.

And story problems have a solution.

Welcome to Actually in Wonderland. 

Books piled, unread, on her desk.

The never ending pings as messages arrive on WhatsApp or in her inbox.

The hours upon hours of scrolling and saving TikTok videos that she will never watch again. 

Countless Insta reels of places she’ll never visit and images of quotes she’ll never use. 

Your ideal client is drowning in content.

Most of it simply clogs up her phone and makes her feel vaguely lacking.

What she is missing is the feeling of connection: of being genuinely understood by someone who has something real to say.

Story is how you create that feeling. Because sharing stories is how human beings have always built connection. Sharing stories is how we say: I see you. I understand something about your experience. You can trust me.

When you find your stories and learn how to use them, something shifts. In your posts and emails. In how you talk about your work in a networking conversation. In how you open a sales call. In the moment when someone who has followed you for months finally sends a message saying: I don’t know what it was about that post, but it’s like you were inside my head. I just knew I needed to get in touch.

That moment is available to you.

Actually® in Wonderland will help you get there.

Actually® in Wonderland is for you if:

• You sit down to write content and your mind goes blank
• You know you have things worth saying but cannot find the way to say them
• You want to blog, use Substack, or show up on social media — but you feel like you don’t have the stories to draw on
• You’ve been told you should be “telling your story” in your marketing but nobody has ever actually helped you find it
• Your content is consistent but not connecting — posts that are fine without quite landing
• You are a purpose-led business owner who wants your marketing to sound like you, not like everyone else in your field

Actually® in Wonderland is a six-week storytelling programme built around the characters of Wonderland each one the key to unlocking a different type of story you need in your business. This is not a course about the theory of storytelling. It is the actual work of identifying what your stories are, writing them, and putting them somewhere real.

By the end of the programme you will have:

• Identified the six types of stories every business needs — and mapped your own
• Written your origin story
• Found and drafted your teaching stories
• Learnt how to make any story memorable, not just competent
• Built a story bank you can draw on for years
• Deployed at least one story somewhere real — posted, published, sent

And you will have done all of this in a small, supported, intimate cohort of people who are on the same journey.

This is the first time Actually® in Wonderland has run as a paid programme, which means two things.

First: the price is significantly lower than it will be when the programme runs in full. When it does, the price will reflect the full value of what is delivered.

Second: as a beta participant, your feedback matters. At the Tea Party and in the weeks following, I will be asking you to share honestly what worked, what could be better, and what you would tell someone considering joining the next cohort. Your input will shape everything that comes after.

Ten places. This is a beta trial programme and small is genuinely the point. Small enough that  the co-writing session feels like a room rather than a crowd. Small enough that the Tea Party feels like a gathering of people who have actually been on a journey together.

ABOUT SARA

Sara Price is the founder of Actually® — a training and mentoring company for purpose-led entrepreneurs.

She has spent thirty years in communications, marketing, PR and entrepreneurship — including co-founding and running a successful PR agency, which she sold in 2024. She has been helping business owners find their stories and use them in their marketing for the past seven years.

Actually® in Wonderland began as a free five-day storytelling experience in 2023, with nearly 500 participants. This is its first run as a paid programme.

Sara is based in Deal, Kent, and works with clients across the UK and internationally.