We believe in the power of words
We’ve advised some of the worlds biggest brands and run campaigns that have achieved the impossible. Now we want to help you to actually change the world.
I have believed in the power of words since I was a small child.
‘I have a dream…’
‘The only thing necessary for the triumph of evil, is for good men to do nothing…’
‘Ask not what your country can do for you – ask what you can do for your country…’
When my Mum told me that ‘The world isn’t fair’ and that I should just get used to it, I rebelled against the idea that there was nothing I – or anyone could do. Somehow I knew that words and the courage to use them could make the world a fairer place (and potentially extend my bedtime beyond 6.30pm!).
When I was bullied at school, I knew that reciprocating violence with violence would never solve things. I believed that words and the power of persuasion – rather than fists – were the answer.
And when I read the newspaper aloud to my Dad, I knew that the words I was reading were changing minds in households all over the country.
Unsurprisingly, I grew up to work in communications and PR.
“I’ve worked in Parliament, worked for UNICEF, the advertising sector and Transport for London; sat on the UK Board of one of the world’s largest PR agencies and co-founded one of London’s leading award-winning communication consultancies: Pagefield.”
You have the power
In two and a half decades, I have used the power of words to help some of the biggest brands in the world from Kelloggs to Avon.
I’ve advised charities and campaigning groups as diverse as SheDecides and Variety and created multi-national campaigns for Global Peace Ambassador Prem Rawat. Once upon a time, my team and I also raised $1 million for a start-up space mission, Lunar Mission One, in just 25 days and with a budget of precisely $0 using solely the power of words!
Now I’ve created Actually – taking everything I have learnt over the past 25 years and making it accessible to those who want to make a real difference.
So if you’re looking to actually change the world, you’ve come to the right place.
HOW WE CAN WORK TOGETHER
“Sara was the first person to teach me about communications strategy – what it is, why it’s important and how it underpins a communications campaign to ensure you get the right results.”
JOIN OUR COMMUNITY
We believe in the power of collaboration so we are also building a community of changemakers who we hope will be inspired by our work and also by one another.