Being a purpose-led entrepreneur – trying to make a great living and make a difference in the world – can be a lonely business.

Let us help you with connection, commitment, collaboration and, above all, community. 

You need never feel alone on this journey again.

Feeling very privileged to be part of such an incredible tribe of change-makers.



Your dreams are fuelled by purpose, passion, people and principles: you don’t want to lose sight of that in the day to day busy-ness of running a business.

You want to grow yourself and your business: it’s never been just about the money for you. You want to make a good living but you started this because you want to make a difference too: to create change for your clients, your community or the world at large.

You relish a challenge: this journey is exciting, fulfilling and energising. But it can also be exhausting and sometimes lonely especially when the world seems to be descending further into doom & gloom.

You’re committed to taking action: to doing what needs to be done to grow your business and your impact. You want to develop the right business strategy; craft the right marketing approach; create the right plan…


And sometimes it’s really hard to work out how to do that and what to focus on next as you seek to start and grow your impact business. It can be overwhelming and isolating and more than a little scary. And what started with joy can quickly begin to feel like a hard and lonely uphill slog!  

I get it. I am a fellow traveller.

And what I know is that as well as gentle accountability, trustworthy expertise and common sense training, you are going to enjoy your entrepreneurial travels so much more when you have connection, collaboration and commitment.

Allow me introduce you to Actually JFDI ®

More than a membership. A true community.

Once you’re part of Actually JFDI ® – you need never feel alone on this journey again.

I’ve been a member since the beginning and it has been incredible. The value of this membership has exceeded my expectation by the bucket load. The support offered by Sara and the other members creates an atmosphere of collaboration and genuine camaraderie. In short, it’s fabulous!

Maria Baeck, Sourcing the Way


At Actually, we combine business strategy with marketing know-how; planning prowess with PR expertise; and a healthy dose of coaching and mentoring experience thrown in for good measure.

Within JFDI you will find all of these things wrapped up with:

Accountability – to help you to honour the JFDI Commitments that you make each week to yourself and your business

Support – to ensure that you are consistently working on the Foundations of a successful business and great marketing

Community – a wonderful group of like-minded business owners and entrepreneurs, coaches and consultants who will encourage you, collaborate with you, celebrate your achievements and commiserate with you when things don’t go as well as you would like

Guidance – advice, support and expert input to help you with the questions you have and the challenges you face on the roller coaster ride of starting and growing your impact business.

Actually JFDI ® is more than a membership. We are a community founded on principles of collaboration, connection and commitment.

“I came to Actually® & JFDI with just an idea of how I could change the world… [Their] wisdom, support and encouragement has enabled me to feel brave and have the confidence to step away from my work in the healthcare sector and set up my own coaching business with women around the menopause – and provided me with the knowledge and support to make a difference in my corner of the world.”

katharine gale, fluxstate


JFDI isn’t your average membership. It’s much more than that. It’s a community.

But that’s not the only difference or the only reason you should join us.

Actually JFDI ® is based on a philosophy: that sometimes the learning you seek and the insight you need will come from taking action. We are not opposed to talking, coaching, journaling and reflection – indeed these tools are built in to the way we operate – but we encourage our members to combine this introspection with inspired action.

We will hold your hand and hold onto your dreams for you.

We will believe in you even when sometimes you don’t believe in yourself.

We will nurture, support and encourage you.

And we will gently challenge you to get out of your own way and get into action: to JFDI.

Because there is always a way forward; always a next step you can take; always a way to recapture the momentum you need. And the world cannot wait for you to get on with making your difference.

You’re ready. And it’s time.

To ACTUALLY make a difference.


Joining Actually JFDI ® is simple – just decide what level you want to join and then click the relevant button! To help you decide, here’s what you can expect at each level:


£9.99 +VAT (MONTHLY)

Companion level membership is perfect for those who want access to all of our online training and resources but who don’t have time in the busy day-to-day juggle to attend scheduled live events and training. 

    As a JFDI Companion member you will have access to all of the training & resources available on our private Membership site.

    The JFDI CAVERN is the heart of the membership site containing an ever-growing library of business & marketing training. There’s also an inspiration section filled with poetry and quotes to awaken your creative muse; templates for planning your business and your content; a quarterly calendar of notable dates to inform your content. And much much more.

    Every Monday, we will encourage you to make your weekly JFDI COMMITMENTS – to set priorities that will build momentum in your business and marketing. At the end of the week, we prompt you to complete your Commitment Tracker – to celebrate what you’ve achieved and to consider what you’ve learnt.

    The JFDI CHECKOUT is your ‘shop’ where you can replenish your Actually stockpile with our specially designed planners, mugs, calendars and journals. You’ll also find links here to other Actually offers and services that might be useful to you.

    And in the JFDI COMPANIONS space, you’ll be able to set up a buddy pair or group and find out more about the rest of the JFDI community in our directory.

    And there’s so much more!


    £65 +VAT (MONTHLY)*

    Community level membership is for those purpose-led entrepreneurs who want access to all of our online resources but also want the additional support, connection, collaboration and community that comes from live, interactive sessions.

    As a JFDI Community member you will, of course, have access to everything in the membership site listed above PLUS:

    CHECK-IN & Q&A (weekly): Each week you’ll be able to join the JFDI CHECK-IN & Q&A with your fellow community level members in a live weekly session with me – Actually Founder, Sara Price. You can bring your questions, your challenges, your requests for collaboration or just come along for a dose of connection and inspiration.

    TRAINING (monthly): Each month we help you to develop a key skill that you need to grow your business – from lead generation to cashflow forecasting.

    QUARTERLY & MONTHLY PLANNING: Once a quarter, you’ll work with us on your 90 day priorities and create a plan to deliver them with ease, grace and laughter! Every month, we’ll review and adapt those plans to make sure you’re always on track.

    MONTHLY NETWORKING: Once a month we hold a virtual networking event for JFDI members to meet, celebrate their wins, seek support with their challenges and find supporters and collaborators. Plus a 10% discount on Actually Notorious Networking IRL!

    CONTENT WORKSHOP (monthly): A monthly content creation workshop – working with Team Actually to create inspiring, engaging and authentic content for your social channels, your blog, your PR or your emails. Marketing content that actually works!

    CO-WORKING DAYS (fortnightly): Twice a month, a day of structured, facilitated co-working to make sure you are getting sh*t done and maintaining momentum in your business.

    AD HOC CLINICS: Additional ad hoc legal, tech and finance clinics with leading Actually partners – an opportunity for you to ask your questions and get expert advice.

    WEEKLY WRITING HOUR: A weekly writing hour with Team Actually’s book wrangler…Fiona Lafferty. Useful even if you don’t have a book to write!

    THE INSPIRED ACTION SEQUENCE: A weekly tip, prompt or invitation in your inbox – designed to help you to take inspired action that will grow your business or improve your marketing.

    CONTENT CALENDAR: The most comprehensive calendar of it’s kind – produced and updated every quarter to give you all the hooks and prompts you need to create compelling content.

    And so much more! We are constantly updating and adding to the resources we make available for our JFDI members – in response to your feedback. This is YOUR community. We want to make sure that you are always getting what you need.

    You can become a JFDI Community member at any time. The minimum membership term is 3 months.


    £185 +VAT (MONTHLY)

    JFDI Circle membership is designed for those business owners who want the camaraderie, collaboration and close connection that comes from being part of a small circle of committed business owners.

    Joining as a JFDI CIRCLE member means joining a small group (each group is no more than 5 members) who are looking for next level personal support and input from Team Actually plus close collaboration and connection with their fellow Circle members.

    As well as all of the benefits of the membership site and the Community, Circle members enjoy:

    CONNECTION CALLS (weekly): An opportunity for reflection and consideration of your intentions and priorities every week with the Monday JFDI CONNECTION call. This call is facilitated alternately by me – Actually Founder, Sara Price – or by an Actually Coach and sets you up for a week of motivated action and momentum.

    QUARTERLY MASTERMIND: A quarterly Mastermind session with your fellow Circle members – brainstorming ideas and solutions to help you address the biggest challenge in your business and plan for your next 90 days of success. 

    Membership of the JFDI Circle is by application only.  We operate a waiting list policy. To find out if we have space available or to join the waiting list, please email talk@actually.world or click below.



    The JFDI Coven is a year-long small group Mastermind combined with quarterly in-person strategy and planning plus regular 121 input and support from Team Actually. This is for business owners who are focussed on levelling up their business, their impact and the difference they are here to make.  In the Coven, we hold space for your greatness.

    Membership of the Coven is by invitation or application only and all places for 2024 are now filled.

    *A Bursary Scheme is available for those unable to afford to join Actually JFDI ® at Community Level. We offer one free place for every paying ten members of the Community. Please email talk@actually.world for more information.

    “I cannot recommend JFDI enough. Absolutely no way I would have a website and even consider being in the position of having a very fledgling business. The camaraderie, kindness and support of other JFDIers is incredible. The training and support provided is fantastic and the accountability, well, keeps you on track. And incredibly this is all done with keeping the whole work/life balance at the fore front. Invaluable. “

    susanna petche, trauma-sense

    why me?

    I am a rebellious optimist. Let me tell you why.

    Over 26 years in comms, campaigning and PR, I’ve launched major brands like Starling Bank and advised lunar space missions; I’ve campaigned for the rights of women and girls with SheDecides and helped businesses like Airbnb and Avon to grow.

    I have loved every minute of my career but a few years ago – as the co-Founder of one of London’s leading communications agencies – I woke up one day and realised I just didn’t care whether Kellogg’s sold more cornflakes or British Airways sold more flights.

    I wanted to make a difference as well as making a living.

    Sound familiar?

    And here is where my rebellious optimism comes into its own because, you see, I have a vision, .a sense of what the world could be: a world in which every business is led by purpose.

    In that world, the world I see, there is no longer any need to choose between purpose and profit. You can have both. And that world is a better and more beautiful place as a result.

    I believe that businesses can create change. In fact they already do. Just think about the impact of Amazon on the High Street and you can see how businesses impact the world around them. But imagine a world in which the change created by business was purposeful, considered and for the common good? In which all the energy, the innovative power, the resources of business owners and entrepreneurs – all of that was directed at creating BOTH wealth AND positive change!

    That’s the world I want to see come into being. And it may not happen in my lifetime – but I am committed to using every resource, every piece of expertise and every shred of experience I have to make the biggest contribution I can to that world.

    That’s why Actually exists. To help those who have a sense of purpose, to create healthy, growing, sustainable businesses – so we can demonstrate that it is possible and encourage more and more business owners to get on board with purpose.

    Marketing advice, business strategy, mentoring, coaching, training – that’s what I do.  But changing the world? That’s why I do it.

    “Sara is a master communicator. She also has a huge heart, vision, passion and purpose. I’ve learnt so much from working with her and I find her support invaluable. She has created a wonderful community of people who are purpose-driven entrepreneurs that I am very proud to be a member of.”

    Andrea yearsley, pebble fertility


    How long am I committed to being in the JFDI membership once I join?

    There is no minimum term for Companion level membership. In the Community tier, the minimum term is 3 months. The minimum term is six months for the Circle.  After that you can stay for as long as you like! The Coven is a 12 month programme. 

    When will my weekly connection call be?

    If you join the Circle tier, once your application has been approved, you will be asked to book an onboarding call during which we will allocate you to a Connection group. These take place on Mondays. 

    What if I can’t make my connection call one week?

    We encourage Circle members to take these connection calls seriously and to take responsibility for not booking in other appointments at the same time. If you can’t make it one week, then you will skip that week. Connection calls are not recorded.

    Will my connection call be with Sara (Founder, Actually®)?

    Circle Connection calls will be with Actually Founder, Sara Price. There may be exceptions (for example, illness) in which case the session will be held by our Actually training partner, Morag Young. 

    When will the live sessions be held?

    You can find a full calendar of dates for all live sessions on the membership site. 

    What if I want to leave?

    We can’t think of a single reason anyone would ever want to leave but if you do then – after your minimum term if applicable – to cancel your membership, go to the View Subscriptions section of the membership site. 

    Please see Terms & Conditions below.

    Will the price of the JFDI Membership always be the same?

    Once you join the Actually JFDI membership, we guarantee that your monthly membership will not increase for as long as you remain in continuous membership of the same tier. If you leave and then rejoin, you will rejoin at the price applicable at that time. If you move from one tier of membership to another, the price you pay will be the standard fee applicable at that time.

    What if I want to move between tiers?

    Once they have completed the minimum term of membership, Community members can shift to Companion level in the Profile section of the membership site. Find ‘View subscription’ to switch your subscription. If you have any issues with this, please email talk@actually.world and we’ll make arrangements for you.

    Companion members may upgrade to Community level membership at any time in the Profile section of the membership site.

    Please note that there is an application process to join the Circle tier.  Circle members wishing to adjust their membership level – once they have completed the minimum 6 month term – should contact talk@actually.world in the first instance. 

    Coven membership is a 12 month commitment and is by invitation only. 


    How do I know if JFDI is right for me?

    The Actually JFDI membership is a wonderful, supportive community full of people who are committed to building purpose-led businesses. But it isn’t right for everyone. The clue is in the name – it’s for people who are committed to ‘doing it’, to taking action and making things happen so that they can make a difference and make a living. We are 100% committed to self-care and avoiding burn-out. And equally committed to getting things done. If that sounds appealing, then JFDI is probably right for you – but if you’d like to chat to us or get references from existing members, please drop an email to talk@actually.world and we’ll see what we can do to help. 

    Please note that membership at the Circle level is usually only open to those who have completed one of Actually’s training programmes and Coven membership is by invitation only.

    What are the terms & conditions?


    Please ensure that you have read the full Terms & Conditions for the JFDI membership. These can be found here.  

    In particular we would draw your attention to the following: 


    Once you’ve paid your initial membership fee, you are in. We will be in touch with details of how to access the membership site. Welcome and onboarding calls are held regularly and you can find the details on the membership site calendar. There is a 3 month minimum term for your membership.


    Each Circle group consists of 5 members. 

    Membership of a JFDI Circle is usually confined to those who have completed one of Actually’s training programmes.

    Get in touch by emailing talk@actually.world and let us know you’d like to be considered and we will arrange an application call for you.

    Assuming your application to join is approved – then we’ll arrange an onboarding call for you to take you through all the details of joining.

    You’ll be given the link to set up your payments during your onboarding call.

    Your initial commitment on joining the Actually JFDI Membership is for SIX MONTHS.


    You will pay on a monthly basis until you cancel your membership.

    To cancel your membership, all you need to do is

    • Click on the profile menu at the top right of the membership site page (where your name appears).
    • Look for ‘View Subscription’ and click on view.
    • Click on the ‘Cancel’ option 

    If you have any problems cancelling your membership, please email talk@actually.world

    Once you join the Actually JFDI membership, we guarantee that your monthly fees will never increase for as long as you remain a member. If you leave and then rejoin, you will rejoin at the price applicable at that time. If you move from one tier to another, you will pay the monthly fees applicable at the time you move.


    The Founding Members of JFDI (at Circle level) and Coven members, may be eligible for discounts on other Actually products and services. You will be given a discount code to use whenever you book. 

    This discount only applies if you remain in Circle membership at the time of delivery of the services. In other words, if in February you book a course that will be delivered in November, you must still be in Circle membership in November to enjoy the discount. If not, the full price of that course will fall due.



    All resources created by Actually and shared with you remain the intellectual property of Actually. They are copyright and some will also shortly be trademarked. Please do not share or copy these resources with people outside of this membership.
    If you leave JFDI, you will no longer have access to any JFDI resources. 

    Only great things to say about my experience as a member of JFDI! I have felt challenged, held, motivated and I have grown. To be a part of a group of such inspiring, experienced people and to have Sara’s advice and guidance at hand has been a game changer for me personally and in my business planning.

    JFDI people JFDI.

    Sarah Saunders


    And so do you. We all do. And quite often the reason why your business isn't growing or your marketing isn't working is because you're not USING your superpowers.

    So, if you want to feel a LOT more comfortable about your marketing - AND you want it to be a lot more EFFECTIVE - play to your strengths:  find out what your Marketing Superpowers® are and build your marketing based on them. 

    Step one: Take the  Actually Marketing Superpowers® quiz!