you can
You want to build a business that matters, that fulfils your purpose and delivers your vision.
You want to make a great living AND make a difference.
You want to do all of this without overwhelm, burnout or boredom.
And you’re worried that you can’t.
I’m here to tell you that you can ACTUALLY.
And I can help.
you want to make a difference
I’m Sara. I am a rebellious optimist. And if you’re reading this page, then in all likelihood, you are too.
Rebellious optimists believe the world can be better than it is right now. We see what’s broken and we believe it can be fixed. We believe in the power of purpose, in the idea that the work we do can leave things a little better than we found them.
That’s why you’re here, isn’t it? Not just to make a living, although you absolutely deserve to do that, but to make a difference. To build something that matters. To know that your work has genuinely changed something for someone.
And perhaps right now, that optimism feels a little battered. Building a business is harder than the Instagram version suggests. It can be lonely, overwhelming, and relentless in a way nobody quite prepares you for.
I know. I’ve done it more than once. I’ve had the exhilarating highs and the “what on earth am I doing” moments. I’ve burned out and rebuilt. I’ve learned, occasionally the painful way, what it actually takes to build a business that works and what it takes to make sure the business works for your life, not the other way around.
That’s what Actually is built on.
Not theory. Not a formula someone else invented. Thirty years of real experience in communications, marketing and entrepreneurship offered with honesty, warmth, and the occasional burst of colourful language*.
So, make yourself a cuppa, curl up on the sofa and read on to find out more about the Actually Way and how I can help you to make a fabulous living and make your difference in the world.
*Ahem. Yes, I do have a terrible case of potty mouth. If you’re easily offended, I’m probably not your person.
But if you’re still reading then I think we’re going to get along just fine.
“My business would not be the way it is now without the magic of the one and only Sara Price. You’ve taught me how to create a joyful business, that helps amazing people and creates an easy, flowing, joyful life for myself and my daughter.”
HANNAH GINMAN, YOU NEED A HANNH
THE ACTUALLY® WAY
Every business needs two things to thrive: the right foundations and the momentum to keep moving forward.
Actually is built around both.
Foundations is where you start. It’s the work that makes everything else easier — your messaging, your offers, your confidence, your marketing. Get the building blocks right and the rest follows.
Momentum is what comes next. Once your foundations are in place, Momentum gives you the support, skills and planning you need to keep moving — without burning out, losing direction or doing it alone.
Start with Foundations. Build your Momentum.
Build a business in a way that works for YOU and feels joyful not overwhelming. Life first. Wellbeing always.
That’s the ACTUALLY® way.
“You have kept showing me that there is a different way to run a business. Compared to the other advice we get, yours is so grounding and caring.”
IONA EDMONSTONE, EPIC Think Learn
ACTUALLY® FOUNDATIONS
You need solid foundations if you want to achieve your business dreams and enhance your impact. If you are just starting out on your business journey, getting these core building blocks in place will truly underpin your success and make EVERYTHING else easier, better or unnecessary. And if you’re a little further down the track and it’s not all working out exactly as you’d hoped, nine times out of ten – fixing your foundations will fix the problem. The Actually® Foundations curriculum is designed around a clear framework of foundational building blocks – the 12 Ps – that ensure you have the right base from which to build your success.
ACTUALLY®
MOMENTUM
Starting and growing your purpose-led business can, in my opinion, be the most fun you will ever have (with your clothes on!). But it can also be a lonely experience especially when you’re just starting out. No more ‘water-cooler’ chats or office camaraderie. No-one to be your sounding board or brainstorm ideas with. It’s easy to swing between hyperactivity and overwhelm, to get bogged down in detail or stuck in indecision paralysis. The key is maintaining your momentum with steady progress that is sustainable and grounded in real life. Through 121 work and in small, guided retreats, I walk the path alongside you lending you my decades of experience, ensuring that you are always moving forwards and never feel alone.
ACTUALLY® RESOURCES
Stepping up to fulfil your purpose, grow your business and make a difference is the most fulfilling, the most rewarding way to spend your working days. But you are doing this to pursue your passion – and it’s unlikely that your passion is for marketing or business finance or tech!
As a new business owner, there is so much to learn, so many new skills to master and new concepts to get the hang of! And I want to help you as much as I can.
So, I’ve out together some guides, recorded a podcast and written a range of blogs to provide you with advice and insights grounded in the practical reality of starting and growing a business.
“I felt as though I was walking around in the fog and you’ve come and turned the headlights on for me.”
Anne-Julie Burdet
DO YOUR BUSINESS FOUNDATIONS NEED WORK?
There are times when starting and growing a purpose-led business feels like trying to roll a boulder uphill through treacle with both hands tied behind your back, right? It can feel overwhelming – with a never-ending ‘To do’ list. And then there’s the quiet fear that nothing is quite working out as you hoped. I get it.
But I am here to tell you that everything you want is possible and the key is to get your business foundations in place. It’s the work that makes everything else easier: your messaging, your offers, your confidence, your impact and ultimately your ability to make money with ease while also making a difference.
Step one is to work out whether your foundations need some work. Luckily I have a little quiz for that – nothing fancy and no long email spam follow-up either. Promise. Just click below…

