Find out more about the Actually Community Challenge and the Actually Changing the World Fund here


Actually marketing FOUNDATIONS

Don’t build your marketing – or your business – on shaky foundations. In this programme, we will ensure that you have all the basic building blocks in place that you need for GREAT marketing that will enhance your business and your impact.


“For anyone thinking about doing this, don’t hesitate, go for it …you will not be disappointed…a truly awesome programme that will deliver many many insights!”

Morag Young


You want to make a difference AND make a living…

You want to spread the word about your vision…

You want to attract the RIGHT clients towards your work – people that you can truly be of service to…

You want your marketing to be enjoyable and not to feel as though it is sucking all the joy out of your business…

You want to reach more people with your communications so that you can grow your impact but you don’t know where to start…

Here’s the answer…you put in place the foundations of ALL great marketing using Actually’s trademark ’10 Ps’ process :  

1. Purpose  / 2. Priorities / 3. Principles

4. People / 5. Preparation / 6. Products

7. Pricing / 8.  Positioning  

9. Pathway* / 10. Planning*

I’ll let you into a secret…most business owners, coaches and consultants DON’T have all of these building blocks in place.

They are winging it. Guessing. Making it up as they go along!

And because they haven’t done this work, they struggle to PROMOTE their work.  They run from pillar to post, doing a hundred different training programmes, downloading thousands of ‘freebies’ looking for the magic bullet that will help them to grow their business.  

There is no magic bullet.

But there is a simple solution.

Do the work on your foundations and build from there. Because without these building blocks in place, you are ‘spraying and praying’. And I want you to be targeted and effective. 

I want you to start your business with solid foundations and ENJOY promoting it.

I want you to grow your impact – and to grow your business if that’s what you want – with ease and fun! 

That’s why I created ‘Actually Marketing Foundations’.

I hope you’ll join me. 

*Please note that PATHWAY & PLANNING are NOT included in Foundations. These are covered in our Mastery programme. 


Over six modules of LIVE training – plus a pre-recorded module to help you to prepare – you will:


Get clear about your purpose – your vision and mission – and how to articulate this in a way that inspires others and attracts those you most want to work or collaborate with…


Develop 100% clarity about your business and communications priorities based on where you are in the natural life-cycle of your business’ growth.


Establish the guiding principles (or values) for your business and how they apply within your decision-making and your communications.


Identify, understand and truly connect with your people (your ideal clients) so that you know what they think, what they want and what they need from you…


Develop your simplest possible business model of products that deliver for your clients and create a business that works for you…


Understand how best to price your products in a way that truly reflects their value and makes it easy to communicate the benefits to the world…


Develop messaging that explains what you do in a way that resonates with the people you are here to be of service to. 

And much, much more. In short, you’ll have the building blocks in place not only for GREAT marketing but for a GREAT business too!

Want to know more? Check out the Q&A at the bottom of the page or email

“I found it fascinating, really enlightening and well structured.”

Marion Ellis, Blue Box Partners



Six sessions of live training delivered fortnightly by our Founder Sara Price with plenty of time for interaction and questions plus worksheets and assignments for each module. Plus a pre-recorded module to help you to prepare.


Fortnightly live Q&A with our Founder – so that you have time, as you work through the module assignments – to ask your questions and get direct input. 


A private online forum for those undertaking Actually training – a place where you can share your assignments for feedback and get support from Team Actually and from other members of the community. 


We know that ‘life happens’ & people fall behind. So we build in two half-day implementation sessions to make sure that you stay on track and have the support you need to get the work done!


programme BONUSES

In 2022, we offered bonuses including 3 months’ in Actually’s JFDI membership programme at Family level (the inner circle!) for the first person to sign up;  6 months in Actually’s JFDI membership programme at Community level for our ‘early birds’;  a ‘Profit First’ workshop with the fabulous Hetty Verney for those who paid in full and a choice of our ‘Start Up’ or ‘Superpowers’ workshops for all participants.  

And, as well as all of the live teaching and these fabulous bonuses, all participants receive a stack of additional resources including:

The Actually 10 Rules of Great Communications / The Actually Guide to People Research / The Actually Message House template

Watch this space to find out what we will be offering in 2023! 


This programme is based on decades of experience in communications, campaigning and PR. The concepts, ideas and principles have been developed and tested over the past 3 years and the content is consistently updated to ensure that this is the BEST intensive foundations training in marketing & communications for purpose-led entrepreneurs and changemakers on the market today. 

All of the content is taught by our Founder, Sara Price. The majority of the programme is delivered LIVE so that you can interact and ask questions to get what YOU need. And if you want to review the learnings, you can watch recordings afterwards.

By the end of the programme, you’ll have the building blocks for GREAT marketing in place – marketing that will drive awareness, inspire followers, create raving fans and enhance your business so that you can ACTUALLY make a difference.

“I can see that this course is going to deliver SO much value. It is already exceeding my expectations and we are only in week 1!”

Caroline Doran, Deliver,Grow


I believe that our Foundations programme is the perfect course for purpose-led entrepreneurs, business owners and coaches.

If you’re just starting out – it will help you to develop the basic building blocks that will give your new business, and your communications, a solid foundation.

If you’ve been in business for a while, it will help you to fill in the blanks – those things that might be holding you back from achieving all that you want to.

But, before you decide whether or not to invest in Actually Marketing Foundations, I want you to feel sure that it’s the RIGHT decision for YOU.


That’s why I put together this questionnaire. It will take about five minutes and I promise, if at the end I don’t think this is the right programme for you, I will say so.

And of course, if you want to chat about the programme and how it might be able to help you, please just email the office to discuss your needs. email: 

My commitment to you – if we do have a call – is that I will not try and sell you something I don’t believe is right for you. And if I can’t help you, I will recommend someone who can.

Does that seem fair enough?


“This is literal gold dust, the whole course fee and time was worth it for this section alone. THANK YOU!”

Harriet Waley -Cohen, @selflove_and_sass



I think this is probably THE best foundational marketing training available on the market right now. But then again, I would say that, wouldn’t I?

In case you’re in any doubt, here’s what some other people say about our work…

“Sara’s magical combination of wisdom and inspiration coupled with extraordinary expertise enabled us to cover a lot of ground in a relatively short space of time. Sara took no time at all to get under the skin of things: she is astute and insightful, discerning and encouraging which was just the right approach…” (Lucy W)

“I just wanted to thank you for your insight, generosity and being such a great teacher. You have given me an insight into PR and I am less scared, dare I say it….excited now to give it a whirl!” (Jacqueline McG)

“Thanks for navigating me through some unfamiliar territory which was out of my comfort zone. Lots learned and I’m feeling more confident.” (Nina J)


£850 +VAT



The 2022 programme is now full and the doors are closed.

At present there is no plan to run the programme again in 2022 and so the next Foundations programme will begin on:

8th March 2023

We set a cap on participants in the programme to ensure that we can give everyone proper time and attention. 

You’ll also have plenty of opportunities to ask questions, share work and receive direct feedback.

Booking for this programme will open in January / February 2023. In the meantime, if you would like more information or wish to be added to our wait list, please email

Alternatively, please check out our FAQ below.










“Sara’s magical combination of wisdom and inspiration – coupled with extraordinary expertise – enabled us to cover a LOT of ground in a relatively short space of time…she is astute and insightful, discerning and encouraging which was just the right approach…”

Lucy Williamson, The Divorce Coach


My name is Sara Price. I am a rebellious optimist! I refuse to believe that change is impossible and so I help purpose-led entrepreneurs to enhance their businesses and make their difference – so that together we can change the world!

I have spent over 25 years in communications, campaigning and PR – helping some of the biggest brands in the world from Kellogg’s to Avon. I’ve advised charities and campaigning groups as diverse as SheDecides and UNICEF. And once upon a time my team and I also raised $1 million for a start-up space mission in just 25 days with a budget of $0!

And after two and half decades in communications, here’s what I know for sure: the power of words can be yours. There’s no mystery or magic to it. Great communications, great PR, great content creation – these things are just skills and they can be learnt.

I would like to teach you. Why? Because I believe in the power of purpose. I believe in hope and optimism. I believe that words are the most powerful weapons we have in our armoury and we can use them to make a difference.

I believe that each of you, stepping up and speaking up, will help to create the change we need to see in the world.

And helping to make that to happen – helping you to fulfil your purpose with JOY – that’s my purpose. 

So let me help you to communicate your vision to the world. Let me help you to use the power of words to enhance your business. Let me help you to have a bigger impact. And let’s fulfil our purposes together.

Let’s ACTUALLY make a difference & change the world!


Q: How do I know if Actually Marketing Foundations is right for me?

A: We believe that this foundational programme is perfect for those looking to start their purpose-led business or coaching practice AND for people who may be a few years into their business journey but are finding things hard going!

It is really important to us that the people taking part in our programmes get maximum value from them. So it is as important to us as it is to you that this is the right programme for you. To that end, we have put together this questionnaire to help you to determine if this is the right programme for you. Just click the link, answer the questions and see what we recommend.  

Q: Is there a payment plan available?

A: Yes. It is easier for us if people pay in full – which is why we say ‘thank you’ by offering a ‘Pay in Full’ bonus. However, we recognise that it isn’t always possible for people to pay the full amount up-front – and an instalment plan is available.

Q: When are the lessons and Q&A sessions? 

A: In 2022, training, Q&A and implementation sessions all take place on a Wednesday. For specific times, please email

We have yet to confirm times and dates for 2023.


Q: Will Foundations lessons & Q&A be recorded?

A: Yes. We encourage you to attend live so that you can interact with the trainer, get to know other participants and ask any questions you may have about the content – but each training session & Q&A is recorded and you will have access to them via our membership site.  

Q: What if I can’t make the Q&A sessions? Will there be other ways to get my questions answered? 

A: Of course! We want to make sure you get everything you need from this programme. There will be time for questions during each module. Plus you will also have access to the Actually Training Facebook Group where you can ask questions and share your work for feedback from me and from other partcipants.

Q: Where will I find the worksheets etc?

A: Once you have paid for your place on the programme, you will receive an email including details of the membership site where you will find worksheets and guides uploaded every fortnight just ahead of the module lesson.


Q: I can’t seem to access the worksheets that go with the Foundations programme.

A: Access to the membership site is granted once your payment has been received. You will receive a welcome email with all of the necessary information. Worksheets and assignments are uploaded each fornight during the programme. If you have registered and paid for the programme and NOT received the welcome email or are experiencing difficulties accessing the membership site, please email

Q: What if I can’t take part in Actually Marketing Foundations after I’ve booked my place?  

A: We understand that ‘life happens’ and that something may come up that would preclude you from taking part in the programme.

If that happens, please email us straight away and please note the following: 

If you cancel your place before 10am on 10th February 2023 – we will refund fees paid (minus a £35 admin fee). All bonuses will also be rescinded. 

We will only be able to refund fees (minus a £35 admin charge) for cancellations after 10am on 10th February 2023 if we are able to fill your slot from our waiting list. 

Q: If I want more in-depth training, what are my other options? 

A: The Actually Marketing Foundations programme is about getting the building blocks in place for GREAT marketing (and great business too!). If you feel that you already have these in place then you may want to look at our flagship training programme: Actually Marketing Mastery. This in-depth training programme  covers marketing strategy, planning and tactics in detail and – as the programme runs over six months – you have plenty of time to complete assignments, get 121 feedback and get every one of your questions answered. This is probably the most comprehensive training of it’s kind – all taught LIVE by our Founder, Sara Price. If you’d like to find out more, please click here


It was a fantastic course, Sara Price. You are a great presenter, are well prepared, listen to your students and adapt/add in extra content when you see that we will benefit from it.

Susanne Finlay-Bearblock


Worksheets, guides and other resources will be available for download from the Actually Community site each week. Details of the site will be provided for you once your payment has been received. 

As participants in Actually Marketing Foundations you will be invited to join the Actually Training Facebook Group. Details will be sent to you before the programme begins. 

Zoom links will be provided before the programme begins. 

Participant numbers are strictly capped. Please do not share links with others or invite friends / colleagues to watch with you. 

We understand that ‘life happens’ and that something may come up that would preclude you from taking part in the programme. If that happens, please email us straight away by emailing

​​If you cancel your place before 10am on 8th February 2023 – we will refund fees paid (minus a £35 admin fee). All bonuses will also be rescinded. 

We will only be able to refund fees (minus a £35 admin charge) for cancellations after 10am on 8th February 2023 if we are able to fill your slot from our waiting list. 



You're NOT bad at promoting yourself or marketing your business. You absolutely can spread the word about your work and attract the right clients towards you.

You just need to do it in a way that feels authentic, comfortable and natural for YOU.

Take the Actually Quiz, uncover your marketing superpowers and stop trying to force your fabulous round peg self into a nasty square hole that was never designed for you!

Proud to be a supporting member of Social Enterprise UK

© Actually 2022   |   Website by The Good Alliance 

Copy link
Powered by Social Snap