actually®  FOUNDATIONS

Don’t build your business or your marketing on shaky foundations. In this programme, we will ensure that you have all the basic building blocks in place that you need to grow and promote your business and enhance your impact.


You want to make a difference AND make a living…

You want to spread the word about your vision…

You want to attract the RIGHT clients towards your work – people that you can truly be of service to…

You want your marketing to be enjoyable and not to feel as though it is sucking all the joy out of your business…

You want to reach more people so that you can grow your impact but you don’t know where to start…

Here’s the answer…you put in place the foundations of ALL great businesses & marketing using the Actually® Building Blocks.   

1. Passion  2. Purpose  3. Priorities  4. Principles

5. People  6. Preparation  7. Products

8. Pricing  9.  Positioning  10. Pathway*

11. Planning*  12. Practicalities

I’ll let you into a secret…most business owners, coaches and consultants DON’T have all of these building blocks in place.

They are winging it. Guessing. Making it up as they go along!

And because they haven’t done this work, many of them struggle to PROMOTE their work or to GROW their business.  They run from pillar to post, doing a hundred different training programmes, downloading thousands of ‘freebies’ looking for the magic bullet that will help.  

Here’s the thing: there is no magic bullet.

But there is a simple solution.

Do the work on your foundations and build from there. Because without these building blocks in place, you are ‘spraying and praying’. And I want you to be targeted and effective. 

I want you to put in place solid foundations that mean you can actually ENJOY promoting your work.

I want you to grow your impact – and to grow your business if that’s what you want – with ease and fun! 

That’s why I created ‘Actually® Foundations’.

I hope you’ll join me. 

*Please note that unless offered as a bonus PATHWAY & PLANNING are NOT included in Foundations.
These are covered within our JFDI membership and via our Annual Planning Retreat. 


We have put together the most comprehensive training to help you to:


Connect with your passion – the driving force behind your business and the benefits and obstacles that your passion brings…


Get clear about your purpose – your vision and mission – and how to articulate this in a way that inspires others and attracts those you most want to work or collaborate with…


Develop 100% clarity about your business and marketing priorities based on where you are in the natural life-cycle of your business’ growth…


Establish the guiding principles (or values) for your business and how they apply within your decision-making and your marketing.


Identify, understand and truly connect with your people (your ideal clients) so that you know what they think, what they want and what they need from you…


Develop your simplest possible business model of products that deliver for your clients and create a business that works for you…


Understand how best to price your products in a way that truly reflects their value and makes it easy to communicate the benefits to the world…


Develop positioning or messaging that explains what you do in a way that resonates with the people you are here to be of service to… 


Get clear on the practicalities of setting up your business from the right legal structure to the tech you’ll need. 

And much, much more. In short, you’ll have the building blocks in place not only for GREAT marketing but for a GREAT business too!

Want to know more? The new Foundations programme will be launching in Jaunary 2024 but until then, check out the Q&A at the bottom of the page or email talk@actually.world

“For anyone thinking about doing this, don’t hesitate, go for it …you will not be disappointed…a truly awesome programme that will deliver many many insights!”

Morag Young


(Investment: £999 +VAT) 


Specially recorded modules of training covering the core building blocks. Each module is divided into discrete chunks of content to avoid overwhelm, aid concentration and improve accessibility.  As well as a printable workbook, every module comes with journalling prompts, reflective questions, and assignments – everything you need to absorb and apply the learning to your business. 


Weekly live Q&A with our Founder – Sara Price. Draw on Sara’s 30 years of experience in communications, marketing, PR and entrepreneurship to get your questions answered as you work through the programme. 


A private online forum for those undertaking Actually training – a place where you can share your assignments for feedback and get support from Team Actually and from other members of the community. 


If you’re struggling with an assignment and want more in-depth support than can realistically be covered in the weekly Q&A, why not come to the monthly clinic where Team Actually will help you to work through your challenges and get that assignment DONE!


In our experience, working through your building blocks is going to bring some ‘stuff’ up for you. You’ll have realisations about where your mindset or beliefs may be holding you back from the success you deserve. That’s where the monthly coaching session comes in. Join Team Actually for laser coaching to shift your mindset and free yourself from those blocks. 


We want you to complete the programme, apply the learning and succeed! One of the keys to that is accountability which is why we will set you up with a ‘Buddy Circle’ – a self-led group to encourage and support you as you work your way through Foundations. Prepare to meet your new business besties. 


We know that there is a lot of cynicism out there about online programmes. But this is not a classic ‘give us your money and then we forget you’ course! Just because this programme is ‘self-led’ – don’t think for a minute that you’re on your own. Team Actually is always on hand to help when you need us. We have set up the programme so that we can keep an eye on your progress and step in to provide encouragement, support and the occasional ‘nudge’ where necessary. Trust us, we’re with you every step of the way. We want you to succeed – because fulfilling our purpose is dependent on your success. 

“I found it fascinating, really enlightening and well structured.”

Marion Ellis, Blue Box Partners


(Investment: £1300 +VAT)

If you’re looking for an even greater level of personal support throughout Foundations, then we invite you to consider the VIP programme. 

Within the VIP programme you’ll have a 121 coaching call with Team Actually at the beginning and end of the programme.

 Participants in the VIP programme are split into circles of 5.

Instead of the standard ‘Buddy Circle’ – which is self-led – your circle will meet fortinightly and be led and facilitated by a member of Team Actually. 

In addition, at the end of the programme, you will be invited to take part in a one-day VIP Mastermind session to work through the biggest challenge you face in your business or marketing. This Mastermind will be led and facilitated by our Founder, Sara Price.  


This programme is based on decades of experience in business, entrepreneurialism, marketing, campaigning and PR.

The concepts, ideas and principles that underpin this specific training have been tested in the real world and the content is consistently updated to ensure that this is the BEST intensive foundations training purpose-led entrepreneurs and changemakers on the market today. 

By the end of the programme, you’ll have in place the building blocks for a great business and for marketing that will drive awareness, inspire followers, create raving fans and enhance your impact so that you can ACTUALLY® make a difference.

“I can see that this course is going to deliver SO much value. It is already exceeding my expectations and we are only in week 1!”

Caroline Doran, Deliver,Grow


I believe that our Foundations programme is the perfect course for purpose-led entrepreneurs, business owners and coaches.

If you’re just starting out – it will help you to develop the basic building blocks that will give your new business, and your marketing, a solid foundation.

If you’ve been in business for a while, it will help you to fill in the blanks – those things that might be holding you back from achieving all that you want to.

But, before you decide whether or not to invest in Actually Foundations, I want you to feel sure that it’s the RIGHT decision for YOU.


That’s why I put together this questionnaire. It will take about five minutes and I promise, if at the end I don’t think this is the right programme for you, I will say so.

And of course, if you want to chat about the programme and how it might be able to help you, please just email the office to discuss your needs: talk@actually.world

My commitment to you – if we do have a call – is that I will not try and sell you something I don’t believe is right for you. And if I can’t help you, I will recommend someone who can.

Does that seem fair enough?


“This is literal gold dust, the whole course fee and time was worth it for this section alone. THANK YOU!”

Harriet Waley-Cohen, @selflove_and_sass



I think this is probably THE best foundational training available on the market right now. But then again, I would say that, wouldn’t I?

In case you’re in any doubt, here’s what some other people say about our work…

“Sara’s magical combination of wisdom and inspiration coupled with extraordinary expertise enabled us to cover a lot of ground in a relatively short space of time. Sara took no time at all to get under the skin of things: she is astute and insightful, discerning and encouraging which was just the right approach…” (Lucy W)

“I just wanted to thank you for your insight, generosity and being such a great teacher. You have given me an insight into PR and I am less scared, dare I say it….excited now to give it a whirl!” (Jacqueline McG)

“Thanks for navigating me through some unfamiliar territory which was out of my comfort zone. Lots learned and I’m feeling more confident.” (Nina J)


Standard: £999 +VAT  

VIP: £1300 +VAT 




The NEW Foundations programme – will launch in January 2024. We have spent a lot of time revising and reviewing the programme to make it the VERY BEST it can be – so you can expect an all-singing, all-dancing Actually launch with buckets of bonuses!

If, for some reason, you miss that launch – we have structured the programme so that you can join at any time.










“Sara’s magical combination of wisdom and inspiration – coupled with extraordinary expertise – enabled us to cover a LOT of ground in a relatively short space of time…she is astute and insightful, discerning and encouraging which was just the right approach…”

Lucy Williamson, The Divorce Coach


My name is Sara Price. I am a rebellious optimist! I refuse to believe that change is impossible and so I help purpose-led entrepreneurs to enhance their businesses and make their difference – so that together we can change the world!

I have been an entrepreneur for over a decade and I’ve spent more than 25 years in communications, campaigning and PR – helping some of the biggest brands in the world from Kellogg’s to Avon. I’ve advised charities and campaigning groups as diverse as SheDecides and UNICEF. Once upon a time my team and I also raised $1 million for a start-up space mission in just 25 days with a budget of $0!

Here’s what I know for sure: there’s no mystery to building a successful business. And there’s no magic wand that will solve your marketing problems. You need solid foundations and a grasp of the basics plus a lot of hard work. 

I would like to help you. Why? Because I believe in the power of purpose. I believe in hope and optimism. I believe that businesses can be a force for good in the world and we can use them to make a difference.

I believe that each of you, stepping up and speaking up, will help to create the change we need to see in the world.

And helping to make that to happen – helping you to fulfil your purpose with JOY – that’s my purpose. 

So let me help you to build your impact business and promote your vision for the world. Let me help you to have a bigger business and a bigger impact. And let’s fulfil our purposes together.

Let’s ACTUALLY® make a difference & change the world!


How do I know if Actually® Foundations is right for me?

We believe that this foundational programme is perfect for those looking to start their purpose-led business or coaching practice AND for people who may be a few years into their business journey but are finding things hard going!

It is really important to us that the people taking part in our programmes get maximum value from them. So it is as important to us as it is to you that this is the right programme for you. To that end, we have put together this questionnaire to help you to determine if this is the right programme for you. Just click the link, answer the questions and see what we recommend.  

How long will it take to complete Foundations?

As the Foundations programme is self-led, this is entirely up to you. If your business is your sole focus and you can set aside a few hours to work on this each week, we estimate that you can complete the programme in 6-8 weeks. If your business is a side-hustle or you are juggling business with family and other commitments, then it may take longer. We provide you with access to the programme for 6 months which should be ample time to get everything done. You may extend access if required.  

What happens if I register my interest?

If you register interest in the new Actually Foundations programme before it officially opens – you will be contacted ahead of the launch and given priority booking status. Please note that registering interest does not commit you to booking a place.

Is there a payment plan available?

Yes. We recognise that it isn’t always possible for people to pay the full amount up-front – and an instalment plan is available.

When are the live Q&A / clinic and coaching sessions?

For more information, please email talk@actually.world

Will the Q&A sessions be recorded?

Yes. We encourage you to attend live so that you can interact with the trainer, get to know other participants and ask any questions you may have about the content – but each Q&A is recorded and you will have access to them via our learning platform. We are also building a searchable Q&A database so you can check and see if your question has already been answered.   

What if I can't make the Q&A sessions? Will there be other ways to get my questions answered?

Of course! We want to make sure you get everything you need from this programme. You will have access to the Actually Training Facebook Group where you can ask questions and you can ask questions during the monthly clinic. We are also building a searchable Q&A library for you. 

Where will I find the worksheets etc?

Once you have paid for your place on the programme, you will receive an email including details of our fabulous new learning platform where you will find everything you need to get started with Foundations. 

I can't seem to access the worksheets that go with the Foundations programme.

Access to the learning platform is granted once your payment has been received. You will receive a welcome email with all of the necessary information. If you have registered and paid for the programme and NOT received the welcome email or are experiencing difficulties accessing the site, please email talk@actually.world


What if I can't take part in Actually® Foundations after I've booked my place?

Please review the full terms and conditions for our cancellation policy and then email us straight away at talk@actually.world.

What are the terms & conditions?

Please click here for the full terms and conditions applicable to the Actually Foundations course.

Please note in particular:

Participant numbers are strictly capped. Please do not share links with others or invite friends / colleagues to watch with you. 

We understand that ‘life happens’ and that something may come up that would preclude you from taking part in the programme. If that happens, please email us straight away by emailing talk@actually.world

If you cancel your place more than 15 days prior to the commencement of the course we will refund fees paid (minus an admin fee of no less than 5% of fees paid). 

After that point, no refunds will be offered (other than for reasons of your ill health as evidenced by a valid doctor’s note) and the remaining instalments will remain payable.

All course content and materials are copyright to Actually and many are also trademarked.

You may not at any time copy, reproduce, publish in any form, share, sell, dispose of or otherwise make available to a third party in any way any of the Materials.


It was a fantastic course, Sara Price. You are a great presenter, are well prepared, listen to your students and adapt/add in extra content when you see that we will benefit from it.

Susanne Finlay-Bearblock


What if you've done all the work on your building blocks and your marketing still isn't working?

OK. First, don't panic. Second, ask yourself this: when it comes to marketing your business are your playing to your strengths?  Or are you trying to squeeze your super star-shaped self into the square hole of a marketing strategy not designed for you? Are you doing what some online marketing guru - who has never met you - told you was THE thing to promote your business? 

That won't work. You'll feel uncomfortable and inauthentic. And that is how you will come across. 

Instead, find out what your Marketing Superpowers® are and build your marketing based on them. 

 What a relief!