actually®  FOUNDATIONS

Don’t build your business or your marketing on shaky foundations. In this programme, we will ensure that you have all the basic building blocks in place that you need to grow and promote your business and enhance your impact.


You want to make a difference AND make a living…

You want to spread the word about your vision…

You want to attract the RIGHT clients towards your work – people that you can truly be of service to…

You want your marketing to be enjoyable and not to feel as though it is sucking all the joy out of your business…

You want to reach more people so that you can grow your impact but you don’t know where to start…

Here’s the answer…you put in place the foundations of ALL great businesses & marketing using the Actually® Building Blocks or ’10 Ps’:  

1. Purpose  / 2. Priorities / 3. Principles

4. People / 5. Preparation / 6. Products

7. Pricing / 8.  Positioning  

9. Pathway / 10. Planning*

I’ll let you into a secret…most business owners, coaches and consultants DON’T have all of these building blocks in place.

They are winging it. Guessing. Making it up as they go along!

And because they haven’t done this work, many of them struggle to PROMOTE their work or to GROW their business.  They run from pillar to post, doing a hundred different training programmes, downloading thousands of ‘freebies’ looking for the magic bullet that will help.  

Here’s the thing: there is no magic bullet.

But there is a simple solution.

Do the work on your foundations and build from there. Because without these building blocks in place, you are ‘spraying and praying’. And I want you to be targeted and effective. 

I want you to put in place solid foundations that mean you can actually ENJOY promoting your work.

I want you to grow your impact – and to grow your business if that’s what you want – with ease and fun! 

That’s why I created ‘Actually® Foundations’.

I hope you’ll join me. 

*Please note that unless offered as a bonus PLANNING is NOT included in Foundations.
This is covered via our Annual Planning Retreat and / or as part of our JFDI membership. 


Over seven modules of LIVE training – plus a pre-recorded module to help you to prepare – you will:


Get clear about your purpose – your vision and mission – and how to articulate this in a way that inspires others and attracts those you most want to work or collaborate with…


Develop 100% clarity about your business and communications priorities based on where you are in the natural life-cycle of your business’ growth.


Establish the guiding principles (or values) for your business and how they apply within your decision-making and your communications.


Identify, understand and truly connect with your people (your ideal clients) so that you know what they think, what they want and what they need from you…


Develop your simplest possible business model of products that deliver for your clients and create a business that works for you…


Understand how best to price your products in a way that truly reflects their value and makes it easy to communicate the benefits to the world…


Develop messaging that explains what you do in a way that resonates with the people you are here to be of service to. 


Create a clear strategy – or pathway – that will ensure that you get from where you are now to where you want to be. 

And much, much more. In short, you’ll have the building blocks in place not only for GREAT marketing but for a GREAT business too!

And if you decide to add in the new optional group coaching programme alongside Foundations, you’ll get even more support to ensure that you stay the course and make the most of the insights, teaching and advice available to you. 

Want to know more? Check out the Q&A at the bottom of the page or email talk@actually.world

“For anyone thinking about doing this, don’t hesitate, go for it …you will not be disappointed…a truly awesome programme that will deliver many many insights!”

Morag Young



Seven sessions of live training delivered fortnightly by our Founder Sara Price with plenty of time for interaction and questions plus worksheets and assignments for each module. Plus a pre-recorded module to help you to prepare.


Fortnightly live Q&A with our Founder – so that you have time, as you work through the module assignments – to ask your questions and get direct input. 


A private online forum for those undertaking Actually training – a place where you can share your assignments for feedback and get support from Team Actually and from other members of the community. 


We know that ‘life happens’ & people fall behind. So we build in two half-day implementation sessions to make sure that you stay on track and have the support you need to get the work done!


A workshop to explain and explore your pathway – the strategy that will guide your business and your marketing: taking you from where you are now to where you want to be. 


Radical generosity is at the heart of the Actually philosophy & a central part of our approach to business. We offer a wide range of bonuses in addition to the core programme – see below for more info. 


New for Spring 2023 an optional group coaching programme to run alongside your training. Actually Coaching partner Sharon Strickland-Clark will work small groups (max 6 participants in each group) to provide a safe space for you to explore the beliefs and behaviours that may be holding you back from success. She will gently hold you accountable, help you to clear any blocks to your progress and ensure that you maintain your momentum all the way through Foundations. 

“I found it fascinating, really enlightening and well structured.”

Marion Ellis, Blue Box Partners


programme BONUSES

Bonuses for the Spring 2023 cohort are being finalised at present but as an illustration, these are some of the bonuses we offered to the Autumn 2022 cohort:

FIRST PERSON BONUS: The first person to sign up for the programme received THREE months inside the JFDI Circle level of our membership  programme.

‘EARLY RISER’ WORKSHOP: Participants that signed up before the first deadline were invited to a group VIP Mastermind facilitated by Actually Founder, Sara Price.

PLANNING WORKSHOP: All participants were invited to an intensive virtual planning workshop.

And, as well as all of the live teaching and these fabulous bonuses, all participants received a stack of additional resources including:

The Actually® 10 Rules of Great Communications / The Actually® Guide to People Research / The Actually® Messaging template


Please note: we can’t guarantee that the bonuses for future cohorts will be identical to this, but we can promise that they’ll be just as amazing!



This programme is based on decades of experience in business, entrepreneurialism, marketing, campaigning and PR.

The concepts, ideas and principles that underpin this specific training have been tested in the real world and the content is consistently updated to ensure that this is the BEST intensive foundations training purpose-led entrepreneurs and changemakers on the market today. 

All of the content is taught by our Founder, Sara Price. The majority of the programme is delivered LIVE so that you can interact and ask questions to get what YOU need. And if you want to review the learnings, you can watch recordings afterwards.

By the end of the programme, you’ll have in place the building blocks for a great business and for marketing that will drive awareness, inspire followers, create raving fans and enhance your impact so that you can ACTUALLY® make a difference.

“I can see that this course is going to deliver SO much value. It is already exceeding my expectations and we are only in week 1!”

Caroline Doran, Deliver,Grow


I believe that our Foundations programme is the perfect course for purpose-led entrepreneurs, business owners and coaches.

If you’re just starting out – it will help you to develop the basic building blocks that will give your new business, and your marketing, a solid foundation.

If you’ve been in business for a while, it will help you to fill in the blanks – those things that might be holding you back from achieving all that you want to.

But, before you decide whether or not to invest in Actually Foundations, I want you to feel sure that it’s the RIGHT decision for YOU.


That’s why I put together this questionnaire. It will take about five minutes and I promise, if at the end I don’t think this is the right programme for you, I will say so.

And of course, if you want to chat about the programme and how it might be able to help you, please just email the office to discuss your needs: talk@actually.world

My commitment to you – if we do have a call – is that I will not try and sell you something I don’t believe is right for you. And if I can’t help you, I will recommend someone who can.

Does that seem fair enough?


“This is literal gold dust, the whole course fee and time was worth it for this section alone. THANK YOU!”

Harriet Waley-Cohen, @selflove_and_sass



I think this is probably THE best foundational training available on the market right now. But then again, I would say that, wouldn’t I?

In case you’re in any doubt, here’s what some other people say about our work…

“Sara’s magical combination of wisdom and inspiration coupled with extraordinary expertise enabled us to cover a lot of ground in a relatively short space of time. Sara took no time at all to get under the skin of things: she is astute and insightful, discerning and encouraging which was just the right approach…” (Lucy W)

“I just wanted to thank you for your insight, generosity and being such a great teacher. You have given me an insight into PR and I am less scared, dare I say it….excited now to give it a whirl!” (Jacqueline McG)

“Thanks for navigating me through some unfamiliar territory which was out of my comfort zone. Lots learned and I’m feeling more confident.” (Nina J)


Standard: £950 +VAT  

Standard + coaching: £1300 +VAT 




That’s it! The doors to Actually® Foundations have now closed, and there will be no further entry to our Foundations programme in 2022. 

The next Foundations programme will begin on:

9th May 2023

We set a cap on participants in the programme to ensure that we can give everyone proper time and attention. 

You’ll also have plenty of opportunities to ask questions, share work and receive direct feedback.

Booking for this programme will open in April. In the meantime, if you would like more information or wish to be added to our wait list, please email talk@actually.world

Alternatively, please check out our FAQ below.









“Sara’s magical combination of wisdom and inspiration – coupled with extraordinary expertise – enabled us to cover a LOT of ground in a relatively short space of time…she is astute and insightful, discerning and encouraging which was just the right approach…”

Lucy Williamson, The Divorce Coach


My name is Sara Price. I am a rebellious optimist! I refuse to believe that change is impossible and so I help purpose-led entrepreneurs to enhance their businesses and make their difference – so that together we can change the world!

I have been an entrepreneur for over a decade and I’ve spent more than 25 years in communications, campaigning and PR – helping some of the biggest brands in the world from Kellogg’s to Avon. I’ve advised charities and campaigning groups as diverse as SheDecides and UNICEF. Once upon a time my team and I also raised $1 million for a start-up space mission in just 25 days with a budget of $0!

Here’s what I know for sure: there’s no mystery to building a successful business. And there’s no magic wand that will solve your marketing problems. You need solid foundations and a grasp of the basics plus a lot of hard work. 

I would like to help you. Why? Because I believe in the power of purpose. I believe in hope and optimism. I believe that businesses can be a force for good in the world and we can use them to make a difference.

I believe that each of you, stepping up and speaking up, will help to create the change we need to see in the world.

And helping to make that to happen – helping you to fulfil your purpose with JOY – that’s my purpose. 

So let me help you to build your impact business and promote your vision for the world. Let me help you to have a bigger business and a bigger impact. And let’s fulfil our purposes together.

Let’s ACTUALLY® make a difference & change the world!


How do I know if Actually® Foundations is right for me?

We believe that this foundational programme is perfect for those looking to start their purpose-led business or coaching practice AND for people who may be a few years into their business journey but are finding things hard going!

It is really important to us that the people taking part in our programmes get maximum value from them. So it is as important to us as it is to you that this is the right programme for you. To that end, we have put together this questionnaire to help you to determine if this is the right programme for you. Just click the link, answer the questions and see what we recommend.  

What happens if I register my interest?

If you register interest in the Actually Marketing Foundations programme before it officially opens – you will be contacted ahead of the launch and given priority booking status. However, please note that registering interest does not GUARANTEE you a place on the programme nor does it commit you to booking a place.

Is there a payment plan available?

Yes. It is easier for us if people pay in full – which is why we say ‘thank you’ by offering a ‘Pay in Full’ bonus. However, we recognise that it isn’t always possible for people to pay the full amount up-front – and an instalment plan is available.

When are the lessons and Q&A sessions?

For more information, please email talk@actually.world

Will Foundations lessons & Q&A be recorded?

Yes. We encourage you to attend live so that you can interact with the trainer, get to know other participants and ask any questions you may have about the content – but each training session & Q&A is recorded and you will have access to them via our membership site.  

What if I can't make the Q&A sessions? Will there be other ways to get my questions answered?

Of course! We want to make sure you get everything you need from this programme. There will be time for questions during each module. Plus you will also have access to the Actually Training Facebook Group where you can ask questions and share your work for feedback from me and from other participants.

Where will I find the worksheets etc?

Once you have paid for your place on the programme, you will receive an email including details of the membership site where you will find worksheets and guides uploaded every fortnight just ahead of the module lesson.

I can't seem to access the worksheets that go with the Foundations programme.

Access to the membership site is granted once your payment has been received. You will receive a welcome email with all of the necessary information. Worksheets and assignments are uploaded each fortnight during the programme. If you have registered and paid for the programme and NOT received the welcome email or are experiencing difficulties accessing the membership site, please email support@jasonkruger.com


What if I can't take part in Actually® Foundations after I've booked my place?

Please review the full terms and conditions for our cancellation policy and then email us straight away at talk@actually.world.

What are the terms & conditions?

Please click here for the full terms and conditions applicable to the Actually Foundations course.

Please note in particular:

Participant numbers are strictly capped. Please do not share links with others or invite friends / colleagues to watch with you. 

We understand that ‘life happens’ and that something may come up that would preclude you from taking part in the programme. If that happens, please email us straight away by emailing talk@actually.world

If you cancel your place more than 15 days prior to the commencement of the course we will refund fees paid (minus an admin fee of no less than 5% of fees paid). 

After that point, no refunds will be offered (other than for reasons of your ill health as evidenced by a valid doctor’s note) and the remaining instalments will remain payable.

All course content and materials are copyright to Actually and many are also trademarked.

You may not at any time copy, reproduce, publish in any form, share, sell, dispose of or otherwise make available to a third party in any way any of the Materials.


It was a fantastic course, Sara Price. You are a great presenter, are well prepared, listen to your students and adapt/add in extra content when you see that we will benefit from it.

Susanne Finlay-Bearblock


What if you've done all the work on your building blocks and your marketing still isn't working?

OK. First, don't panic. Second, ask yourself this: when it comes to marketing your business are your playing to your strengths?  Or are you trying to squeeze your super star-shaped self into the square hole of a marketing strategy not designed for you? Are you doing what some online marketing guru - who has never met you - told you was THE thing to promote your business? 

That won't work. You'll feel uncomfortable and inauthentic. And that is how you will come across. 

Instead, find out what your Marketing Superpowers® are and build your marketing based on them. 

 What a relief!