actually®  FOUNDATIONS

Our flagship programme, designed to give you everything you need to create a thriving purpose-led business and impactful marketing that your ideal clients can’t ignore.

If you want to make a difference AND make a fabulous living, build your business on solid foundations!


You want to make a difference AND make a living…

You want to spread the word about your vision…

You want to attract the RIGHT clients towards your work – people that you can truly be of service to…

You want your marketing to be fun and not to feel as though it is sucking all the joy out of your business…

You want to reach more people so that you can grow your impact but you don’t know where to start…

Here’s the answer…you put in place the foundations of ALL great businesses & marketing using the Actually® Building Blocks.   

1. Passion  2. Purpose  3. Priorities  4. Principles

5. People  6. Preparation  7. Products

8. Pricing  9.  Positioning  10. Pathway

11. Planning*  12. Practicalities

I’ll let you into a secret…most business owners, coaches and consultants DON’T have all of these building blocks in place.

They are winging it. Guessing. ‘Spraying’ and ‘Praying’.  Making it up as they go along!

And because they haven’t done this work, many of them struggle to PROMOTE their work or to GROW their business.  They run from pillar to post, doing a hundred different training programmes, downloading thousands of ‘freebies’ looking for the magic bullet that will help.  

Here’s the thing: there is no magic bullet.But there is a simple solution: do the work on your foundations and build from there. 

With your building blocks sorted, you can create a purpose-led business that will thrive and grow!

With a proper base in place, you can actually ENJOY promoting your work with marketing that really works!

With solid foundations, you can reach for the stars – make your difference, make a fantastic living and change the world…with ease and fun! 

That’s why I created ‘Actually® Foundations’ – to help you to achieve your business dreams. 

I hope you’ll join me. 

*Please note that PLANNING is NOT included in Foundations.
This is covered within our JFDI membership and via our Annual Planning Retreat. 


You join the Foundations programme for six months, during which time you will access to the most comprehensive training to help you to:


Connect with your passion – the driving force behind your business and the benefits and obstacles that your passion brings…


Get clear about your purpose – your vision and mission – and how to articulate this in a way that inspires others and attracts those you most want to work or collaborate with…


Develop 100% clarity about your business and marketing priorities based on where you are in the natural life-cycle of your business’ growth…


Establish the guiding principles (or values) for your business and how they apply within your decision-making and your marketing.


Identify, understand and truly connect with your people (your ideal clients) so that you know what they think, what they want and what they need from you…


Develop your simplest possible business model of products that deliver for your clients and create a business that works for you…


Understand how best to price your products in a way that truly reflects their value and makes it easy to communicate the benefits to the world…


Develop positioning or messaging that explains what you do in a way that resonates with the people you are here to be of service to…


Learn how to craft your pathway – your strategy – the key to unlocking your business dreams and marketing success…


Get clear on the practicalities of setting up your business from the right legal structure to the tech you’ll need.

And much, much more. In short, you’ll have the building blocks in place not only for GREAT marketing but for a GREAT business too!

Want to know more? Check out the Q&A at the bottom of the page or email talk@actually.world

“For anyone thinking about doing this, don’t hesitate, go for it …you will not be disappointed…a truly awesome programme that will deliver many many insights!”

Morag Young


This programme is based on decades of experience in business, entrepreneurialism, marketing, campaigning and PR. The concepts, ideas and principles that underpin this specific training have been tested in the real world and the content is consistently updated to ensure that this is the BEST intensive foundations training purpose-led entrepreneurs and changemakers on the market today. 

This is not your average ‘online’ programme. Our aim is to ensure that you complete the programme and get the maximum benefit from it. So we are with you every step of the way to offer advice and support – with weekly and monthly live sessions of Q&A, coaching and co-working to make sure you are on track to build fabulous foundations! 


By the end of the programme, you’ll have in place the building blocks for a great business and for marketing that will drive awareness, inspire followers, create raving fans and enhance your impact so that you can ACTUALLY® make a difference.


(Six months access for £1200 +VAT – payment plan available)


We know that there is a lot of cynicism out there about online programmes. But this is not a classic ‘give us your money and then we forget you’ course! Just because this programme is ‘self-led’ – don’t think for a minute that you’re on your own. Team Actually is always on hand to help when you need us. We have set up the programme so that we can keep an eye on your progress and step in to provide encouragement, support and the occasional ‘nudge’ where necessary. Trust us, we’re with you every step of the way. We want you to succeed – because fulfilling our purpose is dependent on your success. 


Specially recorded modules of training covering the core building blocks. Each module is divided into discrete chunks of content to avoid overwhelm, aid concentration and improve accessibility.  As well as a printable workbook, every module comes with journalling prompts, reflective questions, and assignments – everything you need to absorb and apply the learning to your business. 


Weekly live Q&A with our Founder – Sara Price. Draw on Sara’s 30 years of experience in communications, marketing, PR and entrepreneurship to get your questions answered as you work through the programme. 


A private online forum for those undertaking Actually training – a place where you can share your assignments for feedback and get support from Team Actually and from other members of the community. 


If you’re struggling with an assignment and want more in-depth support than can realistically be covered in the weekly Q&A, why not come to the monthly clinic where Team Actually will help you to work through your challenges and get that assignment DONE!


In our experience, working through your building blocks is going to bring some ‘stuff’ up for you. You’ll have realisations about where your mindset or beliefs may be holding you back from the success you deserve. That’s where the monthly coaching session comes in. Join Team Actually for laser coaching to shift your mindset and free yourself from those blocks. 


We want you to complete the programme, apply the learning and succeed! One of the keys to that is accountability which is why we will set you up with a ‘Buddy Circle’ – a self-led group to encourage and support you as you work your way through Foundations. Prepare to meet your new business besties. 


Once you sign up to Foundations, you have six months access to all of the training and all of the live support mentioned here. We think that’s ample time to get this work done but we also recognise that life happens. So if you need to extend, we allow you to do so for another six months for 50% of the cost of the original programme. 

“I found it fascinating, really enlightening and well structured.”

Marion Ellis, Blue Box Partners



(Investment: £1500 +VAT – payment plan available)

If you’re looking for an even greater level of personal support throughout Foundations, then we invite you to consider the VIP programme. 

Within the VIP programme you’ll have a 121 coaching call with Team Actually at the beginning and end of the programme.

 Participants in the VIP programme are split into circles of 5.

Instead of the standard ‘Buddy Circle’ – which is self-led – your circle will meet fortinightly and be led and facilitated by a member of Team Actually. 

In addition, at the end of the programme, you will be invited to take part in a one-day VIP Mastermind session to work through the biggest challenge you face in your business or marketing. This Mastermind will be led and facilitated by our Founder, Sara Price.  

“I can see that this course is going to deliver SO much value. It is already exceeding my expectations and we are only in week 1!”

Caroline Doran, Deliver,Grow


I believe that our Foundations programme is the perfect course for purpose-led entrepreneurs, business owners and coaches.

If you’re just starting out – it will help you to develop the basic building blocks that will give your new business, and your marketing, a solid foundation.

If you’ve been in business for a while, it will help you to fill in the blanks – those things that might be holding you back from achieving all that you want to.

But, before you decide whether or not to invest in Actually Foundations, I want you to feel sure that it’s the RIGHT decision for YOU.


That’s why I put together this questionnaire. It will take about five minutes and I promise, if at the end I don’t think this is the right programme for you, I will say so.

And of course, if you want to chat about the programme and how it might be able to help you, please just email the office to discuss your needs: talk@actually.world

My commitment to you – if we do have a call – is that I will not try and sell you something I don’t believe is right for you. And if I can’t help you, I will recommend someone who can.

Does that seem fair enough?


“This is literal gold dust, the whole course fee and time was worth it for this section alone. THANK YOU!”

Harriet Waley-Cohen, @selflove_and_sass



I think this is probably THE best foundational training available on the market right now. But then again, I would say that, wouldn’t I?

In case you’re in any doubt, here’s what some other people say about our work…

“Sara’s magical combination of wisdom and inspiration coupled with extraordinary expertise enabled us to cover a lot of ground in a relatively short space of time. Sara took no time at all to get under the skin of things: she is astute and insightful, discerning and encouraging which was just the right approach…” (Lucy W)

“I just wanted to thank you for your insight, generosity and being such a great teacher. You have given me an insight into PR and I am less scared, dare I say it….excited now to give it a whirl!” (Jacqueline McG)


Standard: £1200 +VAT

VIP: £1500 +VAT 


open access

The NEW Foundations programme is an ‘open access’ programme meaning people can join the programme and begin their six months within Foundations at any point. 

If you’d like to book your place on Foundations 2024 – just click the button below!

“Thanks for navigating me through some unfamiliar territory which was out of my comfort zone. Lots learned and I’m feeling more confident.” (Nina J)





Standard: £1200 +VAT

VIP: £1500 +VAT 

“Sara’s magical combination of wisdom and inspiration – coupled with extraordinary expertise – enabled us to cover a LOT of ground in a relatively short space of time…she is astute and insightful, discerning and encouraging which was just the right approach…”

Lucy Williamson, The Divorce Coach


My name is Sara Price. I am a rebellious optimist! I refuse to believe that change is impossible and so I help purpose-led entrepreneurs to enhance their businesses and make their difference – so that together we can change the world!

I have been an entrepreneur for over a decade and I’ve spent more than 25 years in communications, campaigning and PR – helping some of the biggest brands in the world from Kellogg’s to Avon. I’ve advised charities and campaigning groups as diverse as SheDecides and UNICEF. Once upon a time my team and I also raised $1 million for a start-up space mission in just 25 days with a budget of $0!

Here’s what I know for sure: there’s no mystery to building a successful business. And there’s no magic wand that will solve your marketing problems. You need solid foundations and a grasp of the basics plus a lot of hard work. 

I would like to help you. Why? Because I believe in the power of purpose. I believe in hope and optimism. I believe that businesses can be a force for good in the world and we can use them to make a difference.

I believe that each of you, stepping up and speaking up, will help to create the change we need to see in the world.

And helping to make that to happen – helping you to fulfil your purpose with JOY – that’s my purpose. 

So let me help you to build your impact business and promote your vision for the world. Let me help you to have a bigger business and a bigger impact. And let’s fulfil our purposes together.

Let’s ACTUALLY® make a difference & change the world!


How do I know if Actually® Foundations is right for me?

We believe that this foundational programme is perfect for those looking to start their purpose-led business or coaching practice AND for people who may be a few years into their business journey but are finding things hard going!

It is really important to us that the people taking part in our programmes get maximum value from them. So it is as important to us as it is to you that this is the right programme for you. To that end, we have put together this questionnaire to help you to determine if this is the right programme for you. Just click the link, answer the questions and see what we recommend.  

When does Foundations 2024 begin?

Access to Actually Foundations will be available from 5 February 2024. After that, the programme will be ‘open access’ meaning people can join at any time. 

How long do I have access to the programme?

Once you join, we provide you with access to the programme – all of the training and all of the live support – for 6 months which should be ample time to get everything done. We understand that life happens – and if you need to, you may extend access for a further six months at 50% of the original cost of the programme. 


How long will it take to complete Foundations?

As the Foundations programme is self-led, this is entirely up to you. If your business is your sole focus and you can set aside a few hours to work on this each week, we estimate that you can complete the programme in 6-8 weeks. If your business is a side-hustle or you are juggling business with family and other commitments, then it may take longer. 

Is there a payment plan available?

Yes. We recognise that it isn’t always possible for people to pay the full amount up-front – and an instalment plan is available.

When are the live Q&A / clinic and coaching sessions?

For more information, please email talk@actually.world

Will the Q&A sessions be recorded?

Yes. We encourage you to attend live so that you can interact with the trainer, get to know other participants and ask any questions you may have about the content – but each Q&A is recorded and you will have access to them via our learning platform. We are also building a searchable Q&A database so you can check and see if your question has already been answered.   

What if I can't make the Q&A sessions? Will there be other ways to get my questions answered?

Of course! We want to make sure you get everything you need from this programme. You will have access to the Actually Training Facebook Group where you can ask questions and you can ask questions during the monthly clinic. We are also building a searchable Q&A library for you. 

Where will I find the worksheets etc?

Once you have paid for your place on the programme, you will receive an email including details of our fabulous new learning platform where you will find everything you need to get started with Foundations. 

I can't seem to access the worksheets that go with the Foundations programme.

Access to the learning platform is granted once your payment has been received. You will receive a welcome email with all of the necessary information. If you have registered and paid for the programme and NOT received the welcome email or are experiencing difficulties accessing the site, please email talk@actually.world


What if I can't take part in Actually® Foundations after I've booked my place?

Please review the full terms and conditions for our cancellation policy and then email us straight away at talk@actually.world.

What are the terms & conditions?

Please click here for the full terms and conditions applicable to the Actually Foundations course.


It was a fantastic course, Sara Price. You are a great presenter, are well prepared, listen to your students and adapt/add in extra content when you see that we will benefit from it.

Susanne Finlay-Bearblock


What if you've done all the work on your foundational building blocks and your marketing still isn't working?

OK. First, don't panic. Second, ask yourself this: when it comes to marketing your business are your playing to your strengths?  Or are you trying to squeeze your super star-shaped self into the square hole of a marketing strategy not designed for you? Are you doing what some online marketing guru - who has never met you - told you was THE thing to promote your business? 

That won't work. You'll feel uncomfortable and inauthentic. And that is how you will come across. 

Instead, find out what your Marketing Superpowers® are and build your marketing based on them. 

 What a relief!