Helping you to Actually make a difference

Our training draws on decades of business, communications and planning experience to give you the skills you need to ACTUALLY make a difference. 

WE CAN HELP YOU make a difference

Whethere you’re just starting out as a purpose-led entrepreneur or you’re midway through delivering a big campaign, leading the change and aiming to make a real difference can all seem a little bit daunting.

We believe in clarity and simplicity. So, we don’t use jargon. We won’t use a million complex words when five simple ones will do.

We believe that YOU are the best advocate for your cause. So, we will help you to develop the skills you need to plan your work and communicate effectively to make a difference.

We’ve developed a simple seven step process for developing communications and campaign plans with impact and we will take you through this process step by step.

And because we believe that mindset and support are just as important as skills, we offer coaching and mentoring through our Mastermind programme to ensure that you are on track to have an impact.






You need a clear sense of strategy in order to develop communications that will have impact.



To make a difference you need to make people aware, care and act and that requires great communications. 



To bring your communications to life, you need creative and well thought through content.



Trying to make a difference without a plan is like visiting a new country without a map, you’ll get lost!



We are living through extraordinary times and my belief is that the path through this crisis is to double-down on being of service to others. 

With that in mind, I am putting together a series of FREE Masterclasses  to help you to thrive during this time of chaos. These Masterclasses cover: business strategy; business finances; leadership skills; social media; publicity & PR and so much more. 

To make sure you are in the loop and get notifcation of each masterclass, please join the Actually Community by signing up to our mailing list

*Masterclasses will be recorded and made available to those who have registered for that class


Our flagship group programme is delivered online LIVE by ACTUALLY Founder, Sara Price, twice a year. 

During this training programme, Sara guides you through the ACTUALLY process to create a clear strategy: the starting point for all compelling communications. In addition, she provides guidance, advice and ‘top tips’ on how to develop your communications activity and content to have maximum impact in social and traditional media.

From getting clear about your PURPOSE & PRIORITIES to understanding how to create a meaningful PROGRAMME, if you want to make a difference, this course will be invaluable to you.

This programme is delivered via a series LIVE webinars, and no more than 20 people are accepted into each live cohort so that you get plenty of 121 time and attention. You will also have access to a private online forum where you can ask questions, share you work and receive direct feedback and input from Sara. Each webinar is accompanied by a worksheet and additional online resources.

To enquire about a place in our next cohort, starting in May 2020, please email the office.

Email: talk@actually.local

*Webinars will be recorded and made available to participants for review


The Actually Planning Cycles is a series of quarterly workshops – to help you plan your operations, communications and content. 

These small, in person workshops are all about ensuring that you are on track to create the impact and make the difference you want to make whilst also taking care of YOU.  

Each workshop is designed for you to take a guided, structured and focussed look at your progress to date and to create a practical plan for the coming quarter. At the end of the day you will leave knowing exactly what you’re doing and when – across your business and your communications.  

You can sign up for 1, 3 or all five workshops and because we only accept 5 people into each group, you know you’re going to get lots of individual attention.

Sign up for more than 1 workshop and get access to two FREE webinars: The Actually Guide to Business Planning & The Actually Guide to Content Planning

For more information or to sign up for one or more of our planning workshops, please click below.  

The Actually


Our invitation only Mastermind programme is for you if you want tailored, 121 support, mentoring and accountability from Founder, Sara Price.

The Actually VIP Mastermind is an exclusive, bespoke experience for purpose-led entrepreneurs who want to make a difference. As a member of this small group (there are no more than 5 people in the Mastermind group) you will enjoy the benefit of:

– a quarterly 121 strategy and planning session (4 hours) with Sara;

– a monthly group Mastermind (online) with other members of the group and ad hoc experts;

– a monthly ‘get it done’ co-working day during which Sara will be on hand to provide coaching and advice;

– and a fortnightly group accountability call to make sure you’re always on track;

If you’d like to be considered for membership of the VIP Mastermind, please email the office with a link to your LinkedIn profile. 

Email: talk@actually.local


In addition to the training outlined above, we are constantly creating new webinars, workshops and one-off training programmes covering a wide range of the different skills you need to make a difference.

If you want to be in the loop and get advance noticce of our webinar programme, then join our community and you’ll receive our fortnightly newsletter with all the details PLUS special offers on all of our training.

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Strategic advice, bespoke training and 1-2-1 consultancy for individuals, businesses and organisations who want to make a difference.


We believe in the power of collaboration so we are also building a community of changemakers who want to make a difference.


Morag Young, Founder of Somerton Unltd


You’re not bad at promoting your business, you’re just trying to do it in a way that doesn’t work for you.

Find out what your MARKETING SUPERPOWERS ® are and start communicating with your audience in a way that resonates with them & feels comfortable, authentic and natural for YOU.

Phew! Doesn’t that sounds awesome?  

week I wrote a newsletter that caused more people to unsubscribe from my list than almost anything I have ever written before. I'm not concerned - clearly they are not my people - but I thought I'd share it here so you can tell me: would this cause YOU to unsubscribe?


"Ginger Rogers did everything Fred Astaire did, except backwards and in high heels."

I remember the first time I heard that quote.

I was in my teens. I laughed.

Then as I began to think seriously about my career, my Mum explained to me that to be a successful career woman meant working twice as hard as a man to be considered half as good (and paid half as much).

I was in my early twenties. I thought she was exaggerating.

After I burnt out for the second time, I went to a conference and listened to a passionate and eloquent woman - who has subsequently become a great friend - explain something that should have been utterly obvious to me: that our entire cultural paradigm is based on structures set up by men and for men.

I was in my forties. And I cried.

Because it is exhausting having to don your Superwoman cape every day to ‘compete’ in the workplace.

As a single woman, I didn’t have to juggle work with family.

As a white, middle-class, cis-gendered, heterosexual and mainly able-bodied woman, I wasn’t dealing with the raft of intersectional prejudices beyond your average, everyday sexism.

But I was still exhausted.

And it wasn’t just because the systems that we work within weren’t designed for women but for men who had stay-at-home wives doing all of the work in the home.

It’s because for me - as for so many women - every day was and is a balancing act.

Every day is a tightrope walk between safety and danger; between being listened to and dismissed; between familiarity and harassment; between authenticity and playing the game.

Every day is a fight to be seen, to be heard, to be respected, to be autonomous, to be considered, to be valued, to be safe.

Every day.

In the workplace, in our social spaces, in our homes, in our politics, in our media.


This week my friend and client Harriet Waley-Cohen shared a post about this on LinkedIn. I’m going to share a section of her post here because she has put this so much more eloquently than I could:

"Sometimes it amazes me that there isn't a massive uprising.

Women are fed up of being objectified and judged on our looks, and only respected by how fu*&able we are deemed to be.

We are exhausted by feeling unsafe everywhere we go and watching our backs.

We are exasperated with not being paid the same, of our careers, choices and finances being marginalised because of caring expectations.

We are in despair about our allegations against powerful men being ignored because these men are too valuable to be held to account.

We are done with being told our tone of voice is the bloody problem, that we are too emotional.

We have had enough of not being able to trust the police or the legal system, and of people saying 'innocent until proven guilty' when the stats for prosecutions are laughably low and we all know most rapists never face any real consequences.

We are fed up of being told that it's not all men, because we never said it was, and it hurts to see so few men actively working towards making things better."

There has been an outpouring of grief, support and righteous anger in the comments on Harriet’s post. Of course there has. Because this is nearly every woman’s lived experience. And it is not OK.

I have written about these issues before in this newsletter. In the wake of the Sarah Everard murder and after the US Supreme Court struck down Roe v Wade. And there’s a part of me that didn’t want to write about this again. A part of me was concerned that you - my wonderful community - would grow bored of me ‘ranting on’ about this issue. A part of me that feared being judged or dismissed.

And that’s exhausting too, right?

The constant self-censorship. The constant voice in my head telling me that I can’t say this, shouldn’t write about that, mustn’t be too emotional, too strident, too ‘shouty’.

Well, in the nicest possible sense: f*&k that.

I am in my fifties now and as tired as some people may be of hearing me talk about these things, trust me I am WAY more tired of still having to talk about them. But until there is equity, it is up to every one of us to keep ‘banging on’.

And we need to do more than rant, we need to ACT.

Because here’s the thing, whatever your gender, you can either be an ally or you can be complicit in the problem. Please choose to be an ally. Here are three things you can do:

  1. Support people like Harriet when they share publicly about these issues. This kind of content often attracts trolls and the ‘not all men’ brigade - and it can be overwhelming to have to do all the rebuttal yourself. Another friend and client - the fabulous Stephanie Aitken, also did a post this week on a related topic and spent many hours having to deal with trolls in the comments. Help them.


  1. Call out misogyny, sexism, harassment, prejudice and bigotry when you see it - and when you feel safe to do so. I’m not advocating that you intervene when doing so would put you in real physical danger. But if a colleague makes an off-colour remark; if a family member behaves in a way that is inappropriate; if a friend displays ignorance, aggression or bias: name it. Don’t just smile and secretly roll your eyes. Don’t dismiss it. Don’t be afraid to be ‘awkward’. Have the conversation.


  1. Engage the next generation. Several of the commenters on Harriet’s post talked about children watching violent porn. They shared stories of how boys’ attitudes to girls are in some cases worse now than they were when I was a teen. The murder of Elianne Andam this week makes it clear just how important it is to speak to our children about these issues. Talk to the young people in your life. Find out about their experiences. Give them a safe space to explore these issues. And educate them about respect and equity. If we are going to break this cycle, this is VITAL work. Don’t shy away from it.  

There is so much more that we could all be doing but this would be an amazing start!

OK. Rant over, for today.

I’m not promising I won’t come back to this again.

My most fervent wish is that there will come a day when it won’t be necessary.

I hope to see that day in my lifetime.

My biggest fear is that I will not.






I think that will do for now - I do hope it has been helpful!

Big love