FIVE STEPS TO ACTUALLY SPEAKING UP
A self-guided programme to prepare you to speak up, boost your impact, grow your business and start really making your difference!
You know that you are here to make a difference…
You are keen to boost your impact, increase your reach and impact more people…
You want to speak up about your business but you’re not quite ready and you’re sure where to start!
What you need is a simple programme to teach you the basics and get you ready to speak up.
What you need is some practical guidance and some practical steps so that you can get cracking and start spreading the word.
“Speaking up and spreading the word is key to making a difference…if you get it right. First you need to be sure that you understand the basics. That’s just common sense.”
WE’RE HERE TO HELP
In the Five Steps to Speaking Up programme, you will learn the basics and get ready to speak up – from getting really clear about your purpose to developing the right positioning.
Each bite-sized module is designed as a stand alone unit of self-guided study but we recommend that you start with PURPOSE and then do the PEOPLE module but the others can be done in any order.
In each module there is a video, a worksheet and some suggested resources.
Together, these steps make up a mini self-guided programme in the basics of communications & publicity know-how. They are the foundations that will help you to feel more confident about speaking up on social media or in traditional media with authority and inspiration.
Take the steps at your own pace.
Take the steps in your lunchbreak or instead of watching Netflix one evening.
But please…if you want to make a difference in the world…take these steps.
WHAT WE COVER
#1 – Purpose
#2 – Priorities
Choosing the right channel for your message depends in large part on what you’re trying to achieve. Get clear on your priorities before you make a costly mistake. In this step we help you to establish what your priorities are based on where you are in the life-cycle of your organisation and what you need to achieve.
#3 – Principles
Your guiding principles should inform every aspect of your communications and your decision making. In this step we help you to identify your guiding principles (and how to avoid the wrong ones!) and explain how to use them.
#4 – People
The basis of all great communications is to know and understand the people you are communicating with. In this module, we look at the Actually process for understanding your customers so you can communicate with them easily and effectively.
#5 – Positioning
Craft the perfect positioning as the basis for your content: from your elevator pitch to your website. In this step we guide you through the development of your positioning using a simple template that we have used with hundreds if not thousands of clients.
All Five Steps
Get ready to speak up and spread the word so you can make a difference in the world.
“I found it fascinating, really enlightening and well structured.”
YOU HAVE MARKETING SUPERPOWERS®
You’re not bad at promoting your business, you’re just trying to do it in a way that doesn’t work for you.
Find out what your MARKETING SUPERPOWERS ® are and start communicating with your audience in a way that resonates with them & feels comfortable, authentic and natural for YOU.
Phew! Doesn’t that sounds awesome?