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Our 6 MONTH flagship training programme covering everything you need to spread the word, attract the RIGHT clients and grow your business.

This has exceeded my expectations. The level of input from you…is incredible. That’s the secret sauce for me as it will keep me feeling accountable.

Laura Coleman, Be.Modern Meditation


Mastery isn’t for everyone.

Most people are happy with ‘OK’.

But not you.

You have dreams to fulfil, impact to deliver and change to create. You want to ACTUALLY make a difference…

And you’ve done the basics. But you know that there is more to do if you’re going to deliver on those business dreams and enhance your impact. 

You aspire to marketing MASTERY!

So what does it take to achieve Mastery? 

Well, firstly, you’re going to need a clear marketing strategy or PATHWAY

This will help you to avoid the ‘scattergun’ approach to marketing – incessantly posting on LinkedIn, firing off emails, dancing on TikTok and going live on Facebook with no clear idea of why or whether any of it will actually work.

Secondly, you need an  overarching marketing PLAN so that instead of running to stand still and feeling frazzled you have a clear, step by step guide to what needs to be done and when.

Goodbye “overwhelmed”. Hello “in control”!  

And finally, you need PRACTICAL SKILLS training that  enhances your natural strengths and plays to your marketing superpowers so that you can promote your business in ways that feel comfortable, natural and authentic to YOU.

Actually Marketing Mastery covers all this and more.

Over the course of six months – you’ll develop a clear strategy; you’ll identify YOUR natural strengths as a communicator and develop the approach and the skills that will work for YOU; and you’ll walk away with an actionable plan that feels comfortable and do-able.

Sound good? Then this programme was designed for you!

“For anyone thinking about doing this, don’t hesitate, go for it …you will not be disappointed…a truly awesome programme that will deliver many many insights!”

Morag Young


The ACTUALLY Marketing Mastery programme has been carefully designed to blend strategy and tactics. The programme is delivered via fortnightly LIVE training; fornightly workshops / Q&A   plus our unique half day implementation sessions.

By the end of the course, you will have:


A clear strategy or ‘PATHWAY’ in place to guide your decision making so that you can focus on growing your business and stop wasting time on marketing &  communications that will not work


A deep understanding of your marketing superpowers – your core, natural strengths that will enable you to communicate with ease and comfort in a way that resonates with your ideal clients


A marketing approach that feels authentic and allows you to reach the people you need to reach


The skills to make the most of your natural strengths and deliver that approach – from PR to podcast guesting, social content to public speaking, networking to advertising.


Learnt how to plan for your business and your marketing – so you know where you’re going, what you’re doing and how…every step of the way.

And much, much more. In short, you’ll have mastery of everything you need to create GREAT marketing that will grow your business and your impact!

“Thank you so much for your time, energy, expertise and enthusiasm…I have sat through several sessions on PR over the years, and that was far and away the most useful, helpful and informative session I’ve been to. I was really inspired by both the clarity of content and your generosity of spirit.

Sue Revell


**Please note, we adjust and adapt Mastery to the needs of the participants so this list of topics is indicative. We will cover FOUNDATIONS REVIEW,  PATHWAY (STRATEGY) and PLANNING and a selection of PRACTICAL SKILLS. 


You can’t develop Mastery if your foundations aren’t in place. In the early weeks of the programme, we will be reviewing your marketing building blocks to make sure that you are ready for Mastery!


Develop a clear marketing strategy to guide your work and your decision-making – no more ‘spray and pray’ just targeted, effective marketing.


Know where you’re going and exactly how you’re going to get there. Learn how to put together a clear plan for your business and your marketing so that you make this next year – your best year ever AND get a massive discount on our two day planning retreat. 


How to create the perfect lead magnet to grow your email list with perfect clients who WANT to work with you! 


Learn how to identify the right podcasts for YOU to reach your people, how to secure guest slots and how to SHINE as a guest. 


Learn how to make the most of every networking event and opportunity in this highly interactive module. 


In this module, we’ll help you to master the art of launching – an activity that causes stress and terror in equal measure! Let us take the fear out of it and show you how to launch your products or services. 


Partnerships aren’t as simple as ‘show up and work together’ – in this module we’ll cover the essentials of great partnership and how to make your collaborations work. 


Learn what makes a good story for media and how to craft the kinds of stories that journalists will love AND that will build your credibility and your business. 


There’s no point in having great stories if you don’t know how to pitch them to the media – and this is the bit most people are scared of! We’ll take you through the perfect pitch process with insider tips from PR experts and journalists. 


Learn how to create a consistent and compelling online presence. In this module, we also cover understanding the algorithm and crafting sparkling content to inspire and engage.


Focussed on Facebook but with a look at other platforms, learn how to put together great copy and targeted ads that will reach your ideal clients. 


In this module you’ll learn how to structure great training, webinars and masterclasses to sell.


Learning how to find your voice as a speaker or presenter with top tips on how to alleviate nerves and make sure your audience HEARS you! 



ALL:  All participants in the Mastery programme 2022 will receive: 

– a Storytelling Workshop with Actually Partner, Kate Wolf of Spirited Business

– a Quiz Creation workshop with Actually Partner Steve Auchettl of SMA Digital

– a podcasting Masterclass with Anna Parker-Naples 

– a sales Masterclass with Actually Partner Catherine Watkin


FIRST PERSON: The first person so sign up to Mastery after registration formally opens on 16th May will receive a place on the ‘Inner Critic to Inner Champion’ course facilitated by Actually Partner, Harriet Waley Cohen

EARLY BIRD BONUS: For those who sign up to the programme before 6pm on Thursday 19th May 2022 – monthly group coaching & accountability delivered by Actually Partner, Sharon Strickland-Clark 

PAY-IN FULL: Those who pay-in-full for their place in Mastery will be invited to take part in a half day VIP Mastermind group with Actually Founder, Sara Price



£2,450 +VAT*

*Instalment option: pay a deposit of £450 (+VAT) and five instalments of £400 (+VAT). 

Honestly, this course is just incredible. It has helped me to re-evaluate my business ideas before I have wasted time on them, and re-shape them into something that will actually work. Thank you!


I believe that the Actually Marketing Mastery Programme is one of the best courses of its type on the market. BUT it isn’t right for everyone.

Integrity is important to me, I don’t believe in selling programmes to people who won’t get the maximum benefit from them. 

In order to get the most from this course, you need to have some solid foundations in place. 

We will be reviewing your marketing foundations – the core building blocks – at the beginning of the programme but we won’t be covering this work in detail.

So you will need to have a degree of clarity on your purpose, principles, people, products, pricing and positioning before you begin the course. 



To help you to decide if Mastery is right for you, I’ve put together this questionnaire. It will take about five minutes to complete. 

I’ve also set aside time in my diary over the coming weeks to have calls with anyone interested  in Mastery who has not completed our Foundations programme. If that’s you, please book a call by clicking here.  

And of course, if you cannot find an appropriate time slot or you want to ask some questions ahead of booking a call, please email the office to discuss your needs. Email: 

My commitment to you – if we do have a call – is that I will not try and sell you something I don’t believe is right for you. And if I can’t help you, I will recommend someone who can.  Does that seem fair enough?


The value you put into this programme is staggering. I learn so much from every module and the time you must spend in each one is such a gift.”

Lisa Wynn, legacy creation coach


This is our flagship programme, based on decades of experience in communications, marketing, campaigning and PR. It was developed and tested over 3 years and is constantly updated to ensure that this is the BEST marketing & communications training for purpose-led entrepreneurs and changemakers on the market today. 

This course is delivered over 6 months allowing you plenty of time to implement what you’re learning and check back in with your trainer to get feedback on your questions and assignments between lessons.

The entire course is delivered LIVE. And the content is created, adapted and refined for each group to make sure that you are getting exactly what YOU need. 

No other programme on the market right now offers the same level of LIVE personal input, expert insight and detailed, tailored advice to help you to get ready to speak up and spread the word! 

Actually Marketing Mastery is not for everyone. If you’ve not completed our Marketing Foundations programme, we recommend completing the self-assessment questionnaire to ascertain if this is the right programme for you. You can also book a call with our Founder – Sara Price. 

“If I look a bit blank it’s actually a compliment. If I find the training too easy or boring I talk a lot, but when I go quiet and frown it’s because I’m processing lots of fabulous new information and ideas – which is what I really want. I am really loving this course. I thought it would be useful but it is already considerably exceeding my expectations!!!”

Aime Armstrong, Ninja HR


My name is Sara Price. I am a business leader, an entrepreneur, a coach, a mentor and a trainer.

I have spent over 25 years in communications, campaigning and PR – helping some of the biggest brands in the world from Kellogg’s to Avon. I’ve advised charities and campaigning groups as diverse as SheDecides and UNICEF. And once upon a time my team and I also raised $1 million for a start-up space mission in just 25 days with a budget of $0!

And after two and half decades in communications, here’s what I know for sure: the power of words can be yours. There’s no mystery or magic to it. Great marketing is just a set of skills and they can be learnt.

I would like to teach you.

Why? Because I believe in the power of purpose. I believe in hope and optimism. I believe that words are the most powerful weapons we have in our armoury and we can use them to make a difference.

I believe that each of you, stepping up, speaking up and achieving your business dreams: that’s what will create the change we need to see in the world.

And helping to make that to happen is my purpose in the world.

So let me help you to communicate your vision to the world. Let me help you to use the power of words to grow your business. Let me help you to have a bigger impact. And let’s fulfil our purposes together.

Let’s ACTUALLY make a difference & change the world!



LIVE fortnightly training delivered by our Founder, ara, or invited experts via Zoom.

LIVE fortnightly workshops & Q&A with Sara.

Four facilitated ‘implementation’ sessions during the course to help you stay on track

Daily access to detailed 121 feedback and input via the Actually Training Facebook group.

A half day follow up session – 3-6 weeks after the course ends to answer any outstanding questions; review work and feedback on remaining assignments.

A 25% discount on our two-day planning in-person planning retreat to get your business and your communications sorted for the year ahead!**

Two 121 clarity calls with our Founder, Sara Price, to discuss your marketing pathway and plan.

A facilitated networking session with other members of the cohort and a free ticket to an in-person networking event with the wider Actually community.

Lifetime access to all recorded webinars, worksheets and other resources via the Actually membership site.

Lifetime membership of the Actually Training group including monthly advice clinics. 



£2,450 +VAT*

*An instalment plan is available.

**We will provide you with a discount code to book your place on the planning retreat once you have booked and confirmed your place on Actually Marketing Mastery.  Please note that this discount cannot be used in conjunction with any other discounts or offers and that you cannot use the discount code if you drop out of the Mastery programme.



We start the next cohort of Actually Marketing Mastery on 1st June 2022

This 6 month  LIVE programme is delivered online by Actually Founder, Sara Price – although (Covid permitting) there will be some live meet ups during the course too!

No more than 20 people are accepted into each live cohort so that you get plenty of 121 time and attention. 

Content adapted and updated to meet your specific needs.

You’ll also have plenty of opportunities to ask questions, share work and receive direct feedback.

Please note, Actually Marketing Mastery is not for everyone. Preference is given to those people who have completed Actually Marketing Foundations. In the event that you have not completed this course, you should complete the self-assessment questionnaire and book a call with Sara Price. 















“Oh wow!! Thank you soooo much Sara….already your feedback means a lot to me !! I feel seen, understood and supported. It really inspires and motivates me. This is so precious.”

Natalie baron, unique pathways


 if you Q: Is this course for me?

A: Actually Marketing Mastery is aimed at those purpose-led entrepreneurs, business owners and coaches who have their basic foundations in place and now want to build their strategy, their plan and their skills. If you have completed our Foundations programme – this course is for you.

If you’ve not completed our Foundations programme then we recommend that you complete our self-assessment questionnaire.

We want to be 100% sure that you will get the maximum benefit from Mastery, so if you have not done our Foundations programme, we also recommend that you book a call with our Founder, Sara Price.

You can book a call with this link:

Or email the office via if you have any questions. 

Q: How long is the programme?

A: This is a six month programme. It commences in June 2022 and concludes in December 2022 (there is a break in August). 

Q: What if I can’t make one of the live training sessions?

A: All the training sessions are recorded and you’ll find them in the Actually membership site. So you can watch at your leisure!

Q: What time will the live training sessions be? 

A: The live training will be fortnightly. At the moment, our intention is for the live training sessions to be on a Wednesday morning.  We are just finalising the diary for 2022 but as soon as that’s been sorted out, we will be updating this answer so do check back in.

Q: What time will the live Q&A sessions be?  

A: The live Q&A will be fornightly. At the moment, our intention is for these Q&A sessions to be on a Wednesday lunchtime but we are just finalising the diary right now and will be updating this FAQ as soon as the dates are all sorted for 2022.

Q: When will the implementation, planning and catch up sessions be held?  

A: During the six months of the programme, you will have four implementation sessions; a 2 day planning workshop and and a half day implementation session. dates for these are tbc but if you need more detailed information please email 

Q: How much does the programme cost and is there an instalment plan?

A: The standard cost of the programme is £2,450 (+VAT). This can be paid in full or in instalments with a £450 (+VAT) deposit and 5 payments of £400 (+VAT) each. 

Q: What if I want to cancel my place on the programme? 

A: We understand that sometimes ‘stuff happens’ and you may need to cancel your participation in the programme. So here are our cancellation and refund terms.

If you cancel more than 15 days before the course starts, we will refund any fees paid up to that point minus a £35 admin fee.

If you cancel less than 15 days before the course starts, we will refund 50% of any fees paid up to that point. 

After that point, no refunds will be offered except under the terms of our ‘Guarantee’ scheme (see below).

Q: When is the planning retreat and how much does it cost?

A: The all-inclusive annual Actually Planning Retreat takes place on 10/11/12 November 2022. We invite participants to arrive on 10 November – for afternoon tea and an opportunity to meet your fellow participants. Content is taught on 11 / 12 November. There is also a pre-retreat workshop on 27th October. The standard cost of the retreat – which includes accommodation and all food – is £1,200 (+VAT). For more information please see: or email 

Q: What’s your guarantee scheme?

A:  We want you to be happy with your purchase and the training you are receiving. So, if you cancel your participation in the programme within the first month, we will be happy to provide you with a full refund of any fees paid (minus a £35 admin fee) provided that you are able to demonstrate full participation in the programme. This means that as a minimum,  you will have attended all live sessions (or watched on replay) and submitted all relevant assignments. 

Any other questions, please just email and we’ll get right back to you.

OMG…Totally mind blowing!”




In order to take part in the Actually Marketing Mastery programme, we recommend that you have completed one of our foundational training programmes (eg: How to Actually Change the World; How to Actually Spread the Word or Great Communications Foundations). If you have not undertaken one of our foundations programmes please make sure that you complete the self-assessment questionnaire at the very least and we recommend that you also book a call with Actually Founder, Sara Price. 

To book a call, please click here


Registering Interest

If you register interest in the Actually Marketing Mastery programme before it officially opens – you will be contacted ahead of the launch and given priority booking status if you’ve completed our Foundations programme or priority for an application call if not.

However, please note that registering interest does not GUARANTEE you a place on the programme nor does it commit you to booking a place.


Payment Terms

Once you’ve booked your place on the programme, you can either pay in full (and receive a bonus) or pay the £450 deposit and pay the remainder in 5 instalments of £400 each – as per the details on the checkout page.

All deposits must be paid prior to commencement of the course on 1st June 2022. 



Alumni of Actually foundation courses are entitled to a discount on this programme. 

Participants in the Mastery programme are entitled to a discount on the Actually Annual Planning retreat. 

Members of the Actually JFDI Family are entitled to a discount on all Actually services. Members must remain in membership at the time of the delivery of services for the discount to apply. 

Discounts cannot be combined. Nor can they be retrospectively applied if the correct discount code was not applied at the time of booking. 

All participants in Mastery are given a discount code for the Actually Planning Retreat in November. Your discount cannot be used if you cancel your place in Mastery for any reason.


Cancellation Policy

We understand that sometimes ‘stuff happens’ and you may need to cancel your participation in the programme. So here are our cancellation and refund terms.

If you cancel more than 15 days before the course starts, we will refund any fees paid up to that point minus a £35 admin fee.

After that point, no refunds will be offered except under the terms of our ‘Guarantee’ scheme (see below).


Guarantee Scheme

We want you to be happy with your purchase and the training you are receiving. So, if you cancel your participation in the programme within the first month, we will be happy to provide you with a full refund of any fees paid (minus a £35 admin fee) provided that you are able to demonstrate full participation in the programme.

‘Full participation’ means that as a minimum, you will have attended all live sessions (or watched on replay) and shared all relevant completed assignments in the group.



You're NOT bad at promoting yourself or marketing your business. You absolutely can spread the word about your work and attract the right clients towards you.

You just need to do it in a way that feels authentic, comfortable and natural for YOU.

Take the Actually Quiz, uncover your marketing superpowers and stop trying to force your fabulous round peg self into a nasty square hole that was never designed for you!

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