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May 28, 201919 comments

Picture the scene: it’s a balmy 26 degrees, the sky is blue, the sun is shining and sending shimmers of light fracturing across the surface of the ocean. At the front of a beautiful room furnished simply but luxuriously with wood, bamboo and linen, a man is speaking about love-based leadership; he’s explaining how love is the antidote to violence and racism and how he is working to realise his father’s dream. His father was Dr. Martin Luther King, Jr.

Later that same day, another man talks about how we can resolve even the most entrenched conflict by respecting the dignity and humanity of our opponents and being willing to do things that are deeply unpopular because we know them to be right. He won a Nobel Peace Prize for bringing a 53 year long civil war to an end in his home country of Colombia.

Another day, a different but no less beautiful room and another man is speaking. His voice is soft and his smile broad as he shares an insight into his world. As the former Prime Minister of Bhutan, he is clear on how the principles of the Gross National Happiness approach make for better policy decisions and can be applied within business.

And later, a woman commands the room, talking about her journey from financial services to Presidential candidate to head of the B Team advising global businesses on how to usher in a new paradigm of doing good by doing good business.

Over the course of five days in March 2019 I was privileged to hear these speakers and more at a Virgin Unite Leadership Gathering on Richard Branson’s Necker Island. These are just five of the many lessons I took away from my experiences:


Optimism wins: Our dominant culture is often cynical and negative and at a time of significant global uncertainty, pessimism is an understandable response. I spent five days with people who are not only hopeful of a positive outcome to the world’s challenges, they are actively working to create them and it filled me with hope and a commitment to action. It made me realise the truth of the old adage that you are the average of the five people you spend the most time with and I am determined that my ‘five people’ will be the most positive, the most committed, the most visionary I can find.

Action begets hope and courage: It takes courage to aim higher, to try and change things, to try and change the world. And if we fail, it can feel devastating. Many people are trapped feeling that there is no point in taking action – they have no hope. Or they are paralysed by their own fears. What I realised on Necker Island was that the antidote to hopelessness and fear is action. What generates hope is making strides towards your vision; what encourages courage is the feeling of moving forward.

Vulnerability is the key to connection: Networking is a key component of the PR world and I have therefore always considered connection to have been central to my professional life. I have lots of ‘connections’ but what the people that I met on Necker Island showed me was that without a willingness to be seen, to be known, to be vulnerable, true connection – whether personal or professional – cannot exist.

Everyone suffers imposter syndrome: I spent the weeks running up to this trip crippled with imposter syndrome. Buying new clothes, shoes and jewellery in the hope that if I was super well-dressed nobody would notice that I didn’t belong. Over the course of the five days, every single person I spoke to confided that they too had felt the same way. These were some of the smartest, most successful, most accomplished people I had ever met. The penny finally dropped. Nearly everyone hears that little voice that says they aren’t good enough or don’t belong or are about to be found out. And if nearly everyone hears that little voice – and gets on and does what they need to anyway, so can I.

No regrets: I used to say that I had no regrets – other than any hurt I may have caused to others. I used to say that. But over the past few years I noticed that regrets have been creeping in. I’ve been spending more time regretting the choices I’ve made, wondering how my life might have been different if I’d married my childhood sweetheart or taken that job in New York in my twenties. Maybe it’s a natural part of middle age to look back and consider what could have been. But you cannot change the past. Necker reminded me that regret is a wasted emotion. Every single moment of my life had led to that trip – and so I can no longer regret any of those moments, any of my decisions or actions because I’d do it all again to have had those five days.  

Sara Price

Founder, Actually

May 2019


  1. Valerie Schlegel

    Beautifully written ! Thank you Sara for reminding us that optimism is key. It started becoming clear to me in the past months as a way of keeping my hope and my motivation. Believing that if I am doing good everyday without questioning too often the finality and being in danger of losing hope, I will be/ I am instrumental to making this world a better place. With love, Valerie

    • Sara Price

      Thank you Valerie – I know that you are doing good every day. So if ever you forget – I promise to remind you. X

  2. Maria Baeck

    Thank you, Sara. Love this. Very important in these interesting times.

    • Sara Price

      Thank you Maria – I’m so glad you liked it.

  3. Sara Peters

    The best leaders are courageous and aren’t afraid to show vulnerability. Great blog piece Sara x

  4. Manda lakhani

    Thank you for such an uplifting and inspiring blog. Always wonderful to be reminded that we can all make a positive change to the world. One step at a time. Love everything you’re doing Sara to help us all achieve our individual best. Xx

  5. Karen Skidmore

    Thank you for sharing these insights. The Jim Rohn ‘5 people’ quote was something I had up on my office wall, right when I first started my entrepreneurial adventure back in 2004. It’s always stuck with me and it’s been particularly relevant in recent years since my OOM journey.

  6. Joanna Martin

    Beautiful. Now i don’t have to write my post. I can just send people here. “What Sara said!”

    • Sara Price

      Glad to be of assistance 🙂

  7. Sibby

    I love this, it has given me courage to push on, particularly the part about being visible and therefore vulnerable as that’s what I’m struggling with a bit at the moment. Thank you, how inspiring!

    • Sara Price

      I’m so glad if this blog has helped and inspired you – thank you for your comments. X

  8. Cath Daley

    Great piece Sara and all 5 points are so relevant to what we are going through right now in the world. Since coming across the work of Brene Brown on vulnerability I know that when we allow ourselves to be vulnerable we connect at a much deeper level and magic can happen when we do!

  9. Jennie Bayliss

    Amazing – reaffirms everything I have been thinking about how my decision to be vulnerable in 2019 is one of the most important decisions I have ever made 🙂

    • Sara Price

      I used to think that being vulnerable was a weakness. Then I began to see, in theory, that it could be a strength – just not for me! Now…I get it. Good luck on your vulnerability journey. X

  10. Linda Stephens

    Beautifully written and so powerful. Am so very happy for you and Jo that you got to experience this trip. Like you said, everything in your life was leading up to that part of your journey and now you’ve had the Necker injection, Actually and your next life phase will rocket ?

    • Sara Price

      Thank you so much Linda – from your lips to God’s ears!

  11. Jo Turner

    I really enjoyed this blog Sara. So often, pride gets in our way and keeps us small doesn’t it? The knocks and blows can be pretty hard on the vulnerability path but we have to be brave enough to take them and allow others to help us up again. Then there is good stuff to be had x

    • Sara Price

      I’m so glad you enjoyed it Jo. And thank you so much for taking the time to comment. Handling the knocks and staying committed to showing up is tough – but worth it. X



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