IT’S NOT ABOUT ME I knew that there would come a time when the news cycle would move on and I decided THAT would be the time for me to do more…
Communications
GUEST BLOG: TIPS FROM AN ACTUAL COPYWRITER
After Googling the words ‘COPYWRITING TIPS’ I was rather shocked to be hit with a seemingly infinite expanse of results (6,789,338 to be exact). But I was even more shocked at the quality of them. A lot of the articles were actually badly written…
TOP TIPS FOR CHANGEMAKERS #17
FIVE LESSONS ABOUT LAUNCHING You may have noticed that I have been launching over the past few weeks. At the time of writing, the doors are open to Actually’s flagship training programme: How to Actually Spread the Word…
SNIPPETS OF INSPIRATION
FINDING JOY This isn’t one of those blogs about the terrible things that happened in my life and how I overcame them, beat the odds and lived to tell the tale with joy. I have some of those stories inside me. Indeed, some of them are here on this blog page…
TOP TIPS FOR CHANGEMAKERS #16
THE PERILS OF JARGON Every industry has its own unique language. Some of it is necessary – for example, the technical names for things that to an outsider sound like gobbledegook but make complete sense to everyone in that profession. I am not an engineer, so I...
TOP TIPS FOR CHANGEMAKERS #15
OBJECTIVES, STRATEGY AND TACTICS Can you define strategy? No? Well don’t worry, you’re not alone. Based on my very scientific poll and some extremely rigorous research*, I estimate that approximately 90% of entrepreneurs can’t define…
TOP TIPS FOR CHANGEMAKERS #14
THE COMMUNICATIONS EDITION At Actually we believe that there are three things that you need to grow your business and your impact as a purpose-led entrepreneur: the right communications, the right mindset and the right support. In this blog…
TOP TIPS FOR CHANGEMAKERS #11
WHY YOU SHOULD BE THINKING ABOUT PR Now, I love social media as much as the next person. I have spent a lot of time and effort building Facebook Groups and LinkedIn connections and I am often to be found whiling away a few moments (OK…hours…) on…
TOP TIPS FOR CHANGEMAKERS #10
THE FUNDAMENTALS OF GREAT COMMUNICATIONS Last week Actually Associate Julie Minns blogged about the importance of knowing your audience to build trust and loyalty. Knowing and understanding the people you want to communicate with is the first…
TOP TIPS FOR CHANGEMAKERS #9
BUILDING TRUST AND LOYALTY According to Gallup’s ‘Confidence in Business’ tracker, the percentage of people in the UK who say they have confidence in major companies has been gradually declining since the early 1980s, and now stands at around 40%. As someone who has…
FIVE LESSONS ABOUT SOCIAL MEDIA
In last week’s blog, Actually Associate Julie Minns shared what she had learnt from 46 days without social media. This week, following on from the Actually Masterclass on Thursday, we’re looking at how to ensure that your social media content stands out in this time...
FIVE LESSONS ABOUT GIVING UP SOCIAL MEDIA
Hi, I’m Julie and I’m a social media addict. And I am not alone. In its 2019 ‘Online Nations’ report, media regulator Ofcom found that ‘around 70% of UK adults have a social media account and about one in every five minutes spent online is…
FIVE LESSONS ABOUT CRISIS
At 9am on Saturday 14 March, I should have been stepping onto the stage as the MC at a major conference in Central London for 500+ women organised by the women’s leadership organisation, One of Many. At 4.30pm on Thursday 12 March, the Founder…
FIVE LESSONS ABOUT PR
With 25 years of experience in communications, campaigning and PR, I guess I should qualify as knowledgeable on the subject! I’ve worked with brands and organisations from Avon to UNCIEF, I’ve worked on space missions and product launches…
FIVE LESSONS ABOUT WORKING WITH PURPOSE
Last week, in the Actually Facebook group, I asked people about the obstacles they were ready to let go of this year so that they could step up, make a difference and deliver their purpose. One of the group members replied to ask…
TOP TIPS FOR CHANGEMAKERS #6
MEDIA COVERAGE So many of my clients come to me obsessed with national media coverage. ‘I want to be in The Guardian’ they say. ‘I want to be in the Financial Times’. Don’t get me wrong, national media coverage can be a game-changer – although unless you’re an…
TOP TIPS FOR CHANGEMAKERS #3
HOOKS FOR STORIES & CONTENT Journalists receive hundreds of emails every day pitching stories. Literally hundreds. And every single person sending every single last one of those emails thinks that theirs is a good story. About 90% of them are wrong…
TOP TIPS FOR CHANGEMAKERS #2
WHAT MEDIA WANT I see a lot of experts on social media, at conferences and writing books about PR and how to generate media coverage. And nearly every single one of them* makes it so much more complicated than it really is. Generating media…
TOP TIPS FOR CHANGEMAKERS #1
NAILING YOUR PURPOSE At Actually, we believe that there are three things you need in order to actually change the world: the right mindset; the right mindset; the right skills and the right support. Actually exists to support you in all three of these areas and in this new…
FIVE LESSONS FROM ONLINE DATING
Yes, I know it’s the modern way to meet people. And yes, I know lots of people have met their soul mate on Guardian Soulmates or their match on match.com. But I LOATHE internet dating. Truly. Loathe. It. Nonetheless, every now and again I give it a go. And after my...
FIVE LESSONS FROM PR / MARKETING STUNTS
I’ve spent 25 years in PR and communications and over that time I’ve seen some amazing PR and marketing stunts by commercial brands and campaign groups that have really captured imaginations and headlines. And I’ve witnessed some absolute shockers that…
YOU HAVE MARKETING SUPERPOWERS!
You're NOT bad at promoting yourself or marketing your business. You absolutely can spread the word about your work and attract the right clients towards you.
You just need to do it in a way that feels authentic, comfortable and natural for YOU.
Take the Actually Quiz, uncover your marketing superpowers and stop trying to force your fabulous round peg self into a nasty square hole that was never designed for you!
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