Do you know instinctively what suits you? Can you throw together a fabulous outfit in minutes and feel good and comfortable all day? 

If not, don’t worry, you are not alone.

Great personal style is usually something you have to find. But when you’ve found yours, it feels amazing.

In my work as an image consultant, supporting female business owners to take their personal style to the next level, (without pretending to be something they are not), I see our clothes as our packaging. 

Of course, it’s what’s inside that package that matters but you deserve to be packaged beautifully. 

And then it’s easier for the world to see you. 

The real you.

I’ve been supporting women with their personal style for over 12 years now and what has always fascinated me – more than the clothes themselves – is how our behaviour changes according to what we are wearing.

When you feel good in an outfit, you want to be seen. You walk along the street with your head held high, you make eye contact, you smile at strangers and it feels good.

And back in your office, you feel happier to hit ‘Go live’ and get on with inspiring your own community with your brilliance more often.

When you feel good, you can show up in a bold and deliberate way, the world responds to you accordingly. 

On those days when you don’t feel you look good, you are more reserved. You show up in a slightly less confident way – you might even not show up at all depending on how much this affects you. 

And guess how the world sees you? 

They don’t.

The truth is we are all beautifully different. Imagine how boring it would be if we all looked the same? 



But if you’d like to improve your ‘packaging’ and show the world your brilliance in a more deliberate way, you need to find your personal style. The one that lights you up and helps you to shine more brightly. 

In my work, I help female business owners take their style to the next level, without pretending to be something they’re not. I show them the magical benefits of knowing what they don’t yet know about what their true style is. 

It’s really hard to do this for yourself. 

You are too close to your own body and it’s very likely that you are WAY too critical about it too! Am I right? I bet you notice all that is beautiful about your best friends, don’t you?


3 Top tips for finding your style. The one that lights you up.

Get inspired. Go online and start looking for new ideas. Start with the clothing brands that you know fit you well. Click on the ‘new in’ section and see how they are showing the new season pieces. This exercise isn’t about buying all-the-new-things, its about seeing what’s out there and what appeals to you. Notice how they style up the outfits, with belts or (which aren’t for everyone, just so you know), the type of footwear and accessories.

Start a mood board. Pinterest is great for this. I build a mood board for all my new clients as a starting point to try new outfit combinations. And I encourage my Style Club members to do this twice a year, because even when they know their style, they want to keep it fresh. As your lifestyle or your work evolves, your style needs to keep up. When you show up in a work scenario in outdated clothes there can be a subconscious feeling that your ideas may be out of date too. You don’t need to follow fashion but I believe that staying current and up to date is important.

Find an ‘Outfit Formula’ that makes you feel good and confident. Then play. An outfit formula is a repeatable way of dressing i.e. A midi dress with trainers; jeans and a loose fit blouse or tailored trousers with a t-shirt. Once you’ve identified a good formula for your shape, see how many outfits you can create within that outfit formula using clothes you already own. Swap out one piece at a time and you might just find that you have more outfits hiding in your wardrobe than you realised! And when you are confident with that outfit formula, start working on another…then you can be more confident in your shopping if you know that you are bringing in an essential ‘ingredient’ of one of your formulas.


Let’s ACTUALLY find the style formula that works for you so you can get on with growing your business and changing the world! 


Helen Reynolds


Helen Reynolds is Actually’s Style Partner. If you’d like to learn more about working with Helen, you can visit her website. She has a brilliant FREE video training series: 5 easy style tips to look your most fabulous self which you can sign up for here: https://helenreynoldsstyle.com/5-tips/ 

Helen is also running a fabulous new Masterclass online in May to help women to learn about their true style and get direction on the colours, cuts, fabrics, styles and the ways to accessorise that will always work for them. 

 ‘Nail Your Personal Style & take your Brand to the next Level’ is happening on Saturday 29th May 2021. If you want to learn exactly how to identify the right pieces and outfit combinations to help you to shine more brightly, you can sign up here: https://helenreynoldsstyle.com/masterclass2021/


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You’re not bad at promoting your business, you’re just trying to do it in a way that doesn’t work for you.

Find out what your MARKETING SUPERPOWERS ® are and start communicating with your audience in a way that resonates with them & feels comfortable, authentic and natural for YOU.

Phew! Doesn’t that sounds awesome?  

week I wrote a newsletter that caused more people to unsubscribe from my list than almost anything I have ever written before. I'm not concerned - clearly they are not my people - but I thought I'd share it here so you can tell me: would this cause YOU to unsubscribe?


"Ginger Rogers did everything Fred Astaire did, except backwards and in high heels."

I remember the first time I heard that quote.

I was in my teens. I laughed.

Then as I began to think seriously about my career, my Mum explained to me that to be a successful career woman meant working twice as hard as a man to be considered half as good (and paid half as much).

I was in my early twenties. I thought she was exaggerating.

After I burnt out for the second time, I went to a conference and listened to a passionate and eloquent woman - who has subsequently become a great friend - explain something that should have been utterly obvious to me: that our entire cultural paradigm is based on structures set up by men and for men.

I was in my forties. And I cried.

Because it is exhausting having to don your Superwoman cape every day to ‘compete’ in the workplace.

As a single woman, I didn’t have to juggle work with family.

As a white, middle-class, cis-gendered, heterosexual and mainly able-bodied woman, I wasn’t dealing with the raft of intersectional prejudices beyond your average, everyday sexism.

But I was still exhausted.

And it wasn’t just because the systems that we work within weren’t designed for women but for men who had stay-at-home wives doing all of the work in the home.

It’s because for me - as for so many women - every day was and is a balancing act.

Every day is a tightrope walk between safety and danger; between being listened to and dismissed; between familiarity and harassment; between authenticity and playing the game.

Every day is a fight to be seen, to be heard, to be respected, to be autonomous, to be considered, to be valued, to be safe.

Every day.

In the workplace, in our social spaces, in our homes, in our politics, in our media.


This week my friend and client Harriet Waley-Cohen shared a post about this on LinkedIn. I’m going to share a section of her post here because she has put this so much more eloquently than I could:

"Sometimes it amazes me that there isn't a massive uprising.

Women are fed up of being objectified and judged on our looks, and only respected by how fu*&able we are deemed to be.

We are exhausted by feeling unsafe everywhere we go and watching our backs.

We are exasperated with not being paid the same, of our careers, choices and finances being marginalised because of caring expectations.

We are in despair about our allegations against powerful men being ignored because these men are too valuable to be held to account.

We are done with being told our tone of voice is the bloody problem, that we are too emotional.

We have had enough of not being able to trust the police or the legal system, and of people saying 'innocent until proven guilty' when the stats for prosecutions are laughably low and we all know most rapists never face any real consequences.

We are fed up of being told that it's not all men, because we never said it was, and it hurts to see so few men actively working towards making things better."

There has been an outpouring of grief, support and righteous anger in the comments on Harriet’s post. Of course there has. Because this is nearly every woman’s lived experience. And it is not OK.

I have written about these issues before in this newsletter. In the wake of the Sarah Everard murder and after the US Supreme Court struck down Roe v Wade. And there’s a part of me that didn’t want to write about this again. A part of me was concerned that you - my wonderful community - would grow bored of me ‘ranting on’ about this issue. A part of me that feared being judged or dismissed.

And that’s exhausting too, right?

The constant self-censorship. The constant voice in my head telling me that I can’t say this, shouldn’t write about that, mustn’t be too emotional, too strident, too ‘shouty’.

Well, in the nicest possible sense: f*&k that.

I am in my fifties now and as tired as some people may be of hearing me talk about these things, trust me I am WAY more tired of still having to talk about them. But until there is equity, it is up to every one of us to keep ‘banging on’.

And we need to do more than rant, we need to ACT.

Because here’s the thing, whatever your gender, you can either be an ally or you can be complicit in the problem. Please choose to be an ally. Here are three things you can do:

  1. Support people like Harriet when they share publicly about these issues. This kind of content often attracts trolls and the ‘not all men’ brigade - and it can be overwhelming to have to do all the rebuttal yourself. Another friend and client - the fabulous Stephanie Aitken, also did a post this week on a related topic and spent many hours having to deal with trolls in the comments. Help them.


  1. Call out misogyny, sexism, harassment, prejudice and bigotry when you see it - and when you feel safe to do so. I’m not advocating that you intervene when doing so would put you in real physical danger. But if a colleague makes an off-colour remark; if a family member behaves in a way that is inappropriate; if a friend displays ignorance, aggression or bias: name it. Don’t just smile and secretly roll your eyes. Don’t dismiss it. Don’t be afraid to be ‘awkward’. Have the conversation.


  1. Engage the next generation. Several of the commenters on Harriet’s post talked about children watching violent porn. They shared stories of how boys’ attitudes to girls are in some cases worse now than they were when I was a teen. The murder of Elianne Andam this week makes it clear just how important it is to speak to our children about these issues. Talk to the young people in your life. Find out about their experiences. Give them a safe space to explore these issues. And educate them about respect and equity. If we are going to break this cycle, this is VITAL work. Don’t shy away from it.  

There is so much more that we could all be doing but this would be an amazing start!

OK. Rant over, for today.

I’m not promising I won’t come back to this again.

My most fervent wish is that there will come a day when it won’t be necessary.

I hope to see that day in my lifetime.

My biggest fear is that I will not.






I think that will do for now - I do hope it has been helpful!

Big love